Enfamil
Enfamil wanted to educate parents about their formula and product range through authentic posts from real parents who could genuinely share how these products transformed their babies' lives.
APPROACH:
Story Hunting + Production
We worked to find real parents who were familiar with creating content with their young babies to create influencer style content for Enfamil brands channels. We looked for varied content styles to aid authenticity and families to bring diversity within the series and it was important to show modern mother/father roles within the family.
RESULTS:
Over 48 Million Impressions
16 Creators across 4 brands
Delivery of 52 assets across various social media platforms
