Danone
To bring its Every Feed Has a Story platform to life, Danone needed authentic, locally resonant films and photography that would capture the real-life experiences of early parenthood across four key European markets.
APPROACH:
Story Hunting + Production
Tapping into our story hunting offer, we built a custom creative team of local filmmakers who were also parents. This allowed us to cast real families, not actors, bringing a rare depth of empathy and authenticity to the project. By capturing their genuine experiences, we created a high volume of content—all shot and edited simultaneously by our in-market teams.
RESULTS:
Top 2% performance for all content ever tested by the brand.
15 television commercials, 200+ stills, and hundreds of adaptations delivered in just a few months.
Campaign assets were used for over four years, proving a strong long-term investment.
