MOFILM is a leader in people-powered marketing democratising creativity. We connect brands to our global community of filmmakers and creatives to produce more authentic content and get it seen by millions around the world.
MOFILM was conceived during an interview between founder Jeffrey Merrihue and Robert Redford about creativity and storytelling at the 2006 Marketing 50 CMO conference in San Francisco. It came to life in 2007 as a ‘Global Short Film Festival’, an artistic collaboration between Redford’s Sundance Film Festival and the GSM Association. MOFILM ran its first global video contest at Cannes for advertising in 2009, with a dozen brands taking part including Doritos, HP, AT&T, Vodafone and Visa.
Work by the MOFILM community has appeared during the Oscars, the Super Bowl and even on the Times’ Square Jumbotron and has been recognized by Cannes Lions, the D&AD awards, the Loeries and the Lovies, as well various film festivals. Today, MOFILM creates advertising, original series and branded content for a variety of traditional and social media channels.
In June 2015, MOFILM became part of You & Mr Jones, the world’s first BrandTech company. In November that year it announced the launch of Mosaic, the world’s first fully owned and operated brand-centric multi-channel network. Powered by MOFILM’s community, Mosaic provides brands with viewership and engagement opportunities across a robust distribution network including Facebook, Instagram and YouTube.
Mosaic’s channels cover a variety of interest groups including travel, food, parenting, humor and pets with over two million subscribers and more than a billion views to date.