Citadel
To attract the world’s most accomplished talent, Citadel wanted a recruitment campaign that showcased its greatest strength: its people. We created Extraordinary Colleagues, a powerful video series that leveraged the diverse and brilliant minds behind the brand to make you want to work there.
APPROACH:
Creative Concepting + Production
We crafted a strategic approach focused on genuine storytelling, prioritizing the unique experiences and voices of Citadel employees over traditional financial messaging. The campaign culminated in an award-winning video series that delivered a cohesive visual and tonal identity that resonated with potential candidates.
RESULTS:
Award-winning videos
Winner of the Gold Telly Award
Winner of the Silver Telly Award
Winner of the Creative Muse Award
Winner of the Asset Management Marketing Award
