DoorDash
To celebrate the people behind the platform, DoorDash wanted to highlight authentic Dasher stories. The brief was to find individuals who used dashing as a side hustle to support themselves while they pursued their bigger ambitions and career goals.
APPROACH:
Story Hunting + Production
By leveraging our Story Hunting offer, we sourced real Dasher stories from across the country. Our on-the-ground production teams then partnered with these individuals to create short films and photography that gave an authentic look into their daily lives and personal passions. These visuals were designed to not only celebrate the Dasher community but also inspire the next generation of Dashers.
RESULTS:
Generated high-impact content for use across digital, social, and TV.
The campaign successfully showcased the diversity and passion within the Dasher community.
The final assets were used to build brand affinity and drive Dasher recruitment.
