Rexona
With only six weeks before the Paralympic Games, Rexona (known as Sure, Degree, or Shield) needed to launch their Watch Me Move campaign. The brief was ambitious: source inspiring stories from people with disabilities who had moved despite a fear of judgement, and bring their stories to life on a global scale.
APPROACH:
Story Hunting + Production
We launched a global search to identify 25 incredible real people. The client selected eight standout voices, and our agile production teams coordinated simultaneous shoots in London, Indonesia, and Hawaii. This on-the-ground model ensured authentic, high-impact stories could be captured efficiently and delivered across global TV and print ahead of the games.
RESULTS:
Winner of the 2022 Clio Award, Branded Entertainment & Content.
Winner of the 2022 DMA Award, Silver Brand Building.
1B+ Earned media impressions.
97% Noticeability.
92% Brand affinity.
+7% YOY in-market brand power (UK).
+4% YOY in-market brand power (US).
