HOKA
To launch the new Mach X sneaker in a way that would generate max buzz, HOKA tasked us with creating their first-ever U.S.-based 3D billboard campaign, designed to stop people in their tracks.
APPROACH:
Tech Solutions + Production
We knew we needed a creative solution that would elevate their FLY HUMAN FLY campaign to a whole new level. We assembled a team of creative minds specializing in tech and 3D design to create a high-energy, 30-second anamorphic film. It featured the Mach X shoe bursting out of a shoebox and smashing through the screen.
RESULTS:
The campaign launched across two high-impact 3D billboards in the heart of NYC, expected to reach millions of people each month.
This generated major buzz and gave the Mach X the larger-than-life debut it deserved.
