Delta AirLines
Delta wanted to spotlight their Locals initiative with high-quality, social-first content. We delivered a brand-defining moment by turning social creators into the face of their campaign, elevating the user-generated format to a cinematic level.
APPROACH:
Story Hunting + Production
Tapping into our story hunting offer, we presented 41 creator options and selected three standout voices to represent Delta Locals. We then bridged the gap between their authentic, user-generated style and a professional polish, pairing each creator with a nimble, on-the-ground production team. The result was a hybrid approach that ensured both relatability and high quality.
RESULTS:
Delivered a comprehensive suite of hero videos, social cutdowns, and stills in just ten weeks.
The campaign successfully combined creator relatability with professional polish, achieving a perfect balance of authenticity and quality.
The final assets were used on deltalocals.com to drive the brand’s new creative direction.
