Mum&You is a new brand that believes in the power of mums to help children reach their full potential, and its mission is to make happier more empowered mums through clever no-brainer product development. M&Y takes inspirations from real mums to create products that solve problems in simple ways, making parents’ lives a little easier. It’s a brand ‘By Mums for Mums’.
We made two anthem films for Facebook and their website that captures the essence of what it means to be a real mum. Not the schmaltzy pampers mum who’s found her calling, not the self-confessed ‘bad mum’ who finds respect in admitting she gets wrong, but the mum who is in equal parts the parenting boss, make-doer, and flapper.