January 30, 2014

Chinese New Year Advertising

By MOFILM

Chinese New Year is the most important traditional Chinese holiday, which is also known as the Spring Festival, celebrated on the first day of the year of the Chinese calendar. It is the most important festival for the Chinese people and is when all family members get together and celebrate together, just like Christmas in the West.

Here are some of our favorite pieces:

FAW (a local car manufacture): Let Love Goes Back Home

Family plays a very important role in every Chinese’s mind, especially in Spring Festival time. FAW uses a famous song “The story of time” and shows people’s old days’ pictures vs. nowadays images to remind everyone that time flies, one needs to cherish the time spending with family, and FAW plays a subtle & nature role in the TVC, which is the vehicle to take people home.

Jing Dong (JD, one of the most famous local e-commerce companies): Make Joy Happen

For this Spring Festival, instead of selling products directly, JD celebrates the small joys that JD brings to people’s daily life. The TVC is composed by many vignettes – the graduates bought a projector to review their college time together with roommates, the old grandpa bought a ring for his wife to celebrate their wedding anniversary… the last piece is about a young man get an air ticket to go back home via JD.

Lancome: Happy New Year

To welcome the Chinese New Year, Lancome uses Chinese traditional papercuts and Kongming Lantern as the creative elements to celebrate the New Year.

Coca-Cola: Family Reunion

In this TVC, the whole family is gathering to celebrate the Spring Festival together, but everyone is obsessed with their own staff – texting, video gaming…. The sister uses Coca-Cola to attract family’s attention and bring happiness to everyone like Coca-Cola always do.

Wong Lo Kat Herbal Tea: Happy New Year

This TVC is a little bit cheesy, but it well reflects traditional Chinese activity – visiting relatives and sending greetings as well as presents to each other. And Chinese think red is the symbol of luck, joy and prosperity, so you can see red is everywhere – clothing, decoration…

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