The MOFILM team is very proud to be part of the award-winning Chevrolet GoalKeepers campaign, which won a suite of five awards (Gold, Silver and Bronze) at the Clios!
Research shows that 94% of female leaders played sports when they were younger.
Based on this insight, in 2017, Chevrolet developed a new project called Goalkeepers. The initiative encourages young girls to get into sports, helping them to build the confidence, leadership, and teamwork skills they need to achieve their goals in life, whichever path they choose.
The first phase of the program brought together 11 young female soccer players from all around the world, handpicked to be Manchester United mascots, in association with Chevrolet’s sponsorship of the club. The girls accompanied their footballing heroes onto the pitch at Old Trafford and trained with the team. Each mascot wore shirts representing their goal, from becoming an architect or engineer to inspiring people through art.
Four MOFILM filmmakers in Brazil, USA, Korea and China captured their stories in a series of beautiful short films that went live across Facebook and Instagram.
Check out their films here:
Jake Viramontez (USA): https://www.facebook.com/ChevroletFC/videos/1115692885238404/
Jude Chun (South Korea): https://www.facebook.com/ChevroletFC/videos/1107968172677542/
Andre Micheles (Brazil): https://www.facebook.com/ChevroletFC/videos/1110078342466525/
Jane Qian (China): https://www.facebook.com/ChevroletFC/videos/1114924001981959/
Chevrolet continued to follow the girls’ journeys, pairing them up with female leaders from General Motors in a dedicated mentorship initiative. These mentors have been supporting the girls to achieve their goals, and each has been set a project challenge.
We’re currently shooting another documentary film series to capture their stories, which we’ll look forward to sharing with you soon!