Temecula , California
Production designer /AD , Director , Producer , Script writer
When I'm doing commercials I try to be funny, like even "Superbowl funny" because that's memorable. That's what's going to stick out above all the other commercials a person sees in a day. You stop fast-forwarding for funny. You ask if your co-worker's have seen funny. You call other people into the room for funny. Funny is the only way to beat Tivo. Without funny, TV would straight up die.