March 27, 2014

SXSW Wrap Up

By MOFILM

It’s hard to believe it’s already been over two weeks since our amazing event in Austin for SXSW. Amid all the screenings and sessions during the Interactive and Film festival, the MOFILM team hosted a fabulous group of winning filmmakers from all over the world for three days of Barbecue-filled merrymaking.

Always important at MOFILM events is the food… so we took our group to gourmet Mexican, lots of Barbeque and an unforgettable gospel brunch at the famous Stubbs Austin (one of the definite highlights of the trip!)

Our awards night was held at the historic Driskill Hotel in the heart of downtown Austin on 6th street. A beautiful venue to celebrate the work of our very talented filmmakers. Here is the list of the winning filmmakers for each brand:

Chevrolet – Baff Akoto and Blanca Tamarit
AT&T – Whale Tales (Filpe Morna, Afonso Azevedo, Rui Alves)
Dettol – Nathan Levine-Heaney and Lucas Near
Purina – Cecilia Viriglio

At the end of the night, our judges deemed the Chevrolet spot supreme and Baff and Blanca took home the Moby.

Baff Akoto and Blanca Tamarit accept their award from Alex Arata and Chevrolet.

We asked Baff some questions about his experience with MOFILM to follow up with his big win in Austin. Special thanks to Baff and Blanca for their hardwork and congratulations again!

MO: How does it feel to be a winner at SXSW for your amazing Chevy film?

BA: It’s always cool when ideas resonate emotionally with others once they’ve left the confines of my head. I get really caught up in executing during production that I almost loose sight of why the vision compelled me in the first place. Agency, client and audience recognition of the work is a nice reminder and validation…. its a good feeling

MO: What was the highlight of this event for you?

BA: I wrote the treatment and directed the spot without ever talking with the client, so meeting Chevy and hearing how/why the film resonated with their goals and added value to their overall strategy was a real highlight – that and the 24 hour hot tub and sauna in our hotel!

MO: This is your first event … in fact it was your first entry! Double whammy! Has it whetted your appetite for more?

BA: Yes MOFILM knows how to throw a party!! I’d love to work with them again. It was insightful to learn more about how the agency works

MO: What did you think of the SXSW festival?

BA: Really enjoyed it. I made new friends and met up with old ones. And there was sooo much to check out. Its a really progressive, creative place to connect the dots and do some learning. Like a grown up Disneyland for film/music/tech geeks.

MO: Can you sum up your experience of SXSW in 3 words?

BA: Knowledge, WHISKEY, SAUNA

MO: Where next? • Any MOFILM work on the horizon? If not, any interesting work lined up?

BA: Considering other briefs to work on in the future – but for now I’ve got some TV writing deadlines to knuckle down and meet.

Find Baff Akoto on IMDb

Gabby says "Viva La SX"

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