Fear of judgement stops 1 of 2 people from moving. Degree wants to change that. We’re proud to have collaborated with Unilever’s U-Studio to produce the commercial for Degree’s “Watch Me Move” campaign. In less than 6 weeks from brief to delivery, we asked our communities in Hawaii, Indonesia and London to find and capture compelling stories of real people who had overcome their own fear of judgement. These 8 simultaneous shoots fed into a global television, social media and print campaign, premiering at the 2021 Paralympic Games.
We partnered with Rexona to launch their #watchmemove campaign that encouraged people to move, despite fear of judgement.
We presented over 25 real people who had overcome their own fear of judgement and captured 8 of them with directors & photographers in London, Indonesia and Hawaii.
8 simultaneous shoots which fed into a TV and print campaign that spanned the US, UK and Europe. All delivered in under 6 weeks in time for the 2021 Paralympic Games.