Peroni Birra Beautiful

Created for:

Effortlessly Italian

Peroni is the best selling premium Birra in Italy. In 2019 Peroni rebranded their bottle and packaging. The newer version is a sleeker bottle shape featuring the updated Birra Peroni crest, warm color palette, engraved with one of the founding father’s Giovanni Peroni signatures, and of course, the signature blue ribbon. Mofilm partnered with Peroni to captured on-brand moments to add to Peroni’s social media asset bank that reflect Peroni’s new look and feel. These assets were leveraged for social content under Peroni’s 3 content pillars in 2021 (Birra Beautifully, Aperitivo, Effortlessly Italian).


Mofilm was tasked with building brand affinity for Peroni by casting the right photographers to create authentic social assets for one of the most recognized beers in the world. 


With shoots in both Miami and NYC, Mofilm partnered with local professional lifestyle and food/beverage photographers to capture a cohesive aesthetic for a shoot that looked straight out of an Italian vacation.


In less than a month’s time, the project was complete. The final 70+ selects and a social video capturing Peroni’s effortlessly Italian brand were displayed on Peroni’s global social channels.

The final edits

Effortlessly Italian

Credits: Karston Tannis, US

How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.