Peroni is the best selling premium Birra in Italy. In 2019 Peroni rebranded their bottle and packaging. The newer version is a sleeker bottle shape featuring the updated Birra Peroni crest, warm color palette, engraved with one of the founding father’s Giovanni Peroni signatures, and of course, the signature blue ribbon. Mofilm partnered with Peroni to captured on-brand moments to add to Peroni’s social media asset bank that reflect Peroni’s new look and feel. These assets were leveraged for social content under Peroni’s 3 content pillars in 2021 (Birra Beautifully, Aperitivo, Effortlessly Italian).
Mofilm was tasked with building brand affinity for Peroni by casting the right photographers to create authentic social assets for one of the most recognized beers in the world.
With shoots in both Miami and NYC, Mofilm partnered with local professional lifestyle and food/beverage photographers to capture a cohesive aesthetic for a shoot that looked straight out of an Italian vacation.
In less than a month’s time, the project was complete. The final 70+ selects and a social video capturing Peroni’s effortlessly Italian brand were displayed on Peroni’s global social channels.