Keeping girls in the game

Created for:

Be a #goalkeeper

More than 90% of current female c-suite execs played sport as teenagers, yet girls drop out of sport at twice the rate of boys by age 12. Chevrolet wanted to leverage their high-profile global sports sponsorships to raise awareness of this amongst parents and encourage girls to stay in sport.

We recruited 5 female directors from the US, UK, Mexico and Brazil – who themselves had played sport as teenagers – to guarantee an authentic voice in a campaign that highlighted the barriers preventing girls from staying in sport around the world.


Local filmmakers identifying and documenting 11 girls from different cultures across 4 countries


Over 3 million views across social media
Winner of five 2018 Clio Awards


Directors who appreciated the value of sport whilst empathizing with the barriers their subjects faced

The final edits


Credits: Ashley Avis, US

Welcome to Manchester

Credits: Diana Ellis-Hill, UK

Barriers | Pt 1 Mexico

Credits: Faride Schroeder, Mexico

Barriers | Pt 2 USA

Credits: Renee Mao, US

Barriers | Pt 3 Brasil

Credits: Olivia Lang, Brazil

How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.