More than 90% of current female c-suite execs played sport as teenagers, yet girls drop out of sport at twice the rate of boys by age 12. Chevrolet wanted to leverage their high-profile global sports sponsorships to raise awareness of this amongst parents and encourage girls to stay in sport.
We recruited 5 female directors from the US, UK, Mexico and Brazil – who themselves had played sport as teenagers – to guarantee an authentic voice in a campaign that highlighted the barriers preventing girls from staying in sport around the world.
Local filmmakers identifying and documenting 11 girls from different cultures across 4 countries
Over 3 million views across social media
Winner of five 2018 Clio Awards
Directors who appreciated the value of sport whilst empathizing with the barriers their subjects faced
Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.
Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.
Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.