Launching Hotlight Hour

Created for:
Krispy Kreme

When it's on, it's on

Krispy Kreme’s ‘Hotlight hour’ – 60 minutes each day when donuts can be purchased straight off the line – was already a hit in the US but hadn’t yet launched in the UK.

With a UK launch confirmed, the brand tasked MOFILM with creating a social-first campaign to get people excited about the hot, gooey donuts that were soon to be coming off the across the UK.

Specialist filmmakers 

Food-specialist filmmakers using slow-mo cameras to ensure mouth-watering moments


30+ social videos and stills created from 1 day shoot providing full campaign suite across Instagram, Facebook and YouTube


3-stage campaign planned by MOFILM’s in-house strategy team, focused on teasing, informing and then celebrating Hotlight Hour across the UK, using geo-targeted messaging to drive engagement in the cities where Hotlight would be available


The final edits

Hotlight Hour

Credits: Tatata

Hotlight Hour

Credits: Tatata

How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.