Krispy Kreme’s ‘Hotlight hour’ – 60 minutes each day when donuts can be purchased straight off the line – was already a hit in the US but hadn’t yet launched in the UK.
With a UK launch confirmed, the brand tasked MOFILM with creating a social-first campaign to get people excited about the hot, gooey donuts that were soon to be coming off the across the UK.
Food-specialist filmmakers using slow-mo cameras to ensure mouth-watering moments
30+ social videos and stills created from 1 day shoot providing full campaign suite across Instagram, Facebook and YouTube
3-stage campaign planned by MOFILM’s in-house strategy team, focused on teasing, informing and then celebrating Hotlight Hour across the UK, using geo-targeted messaging to drive engagement in the cities where Hotlight would be available