Kids and parents rarely share the same interests – but sneaker culture is the exception. And while this is a shared passion, each person has their own unique perspective on why it matters to them. This year, we worked with Kids Foot Locker to give filmmakers the opportunity to showcase the most authentic and compelling documentary-style stories of real sneakerhead families who share a passion for the culture, as it has been passed from generation to generation.
For this project we sourced high level ideas from 30 different filmmakers to be shared with the team at Kids Foot Locker. The clients then selected 10 concepts to be developed into treatments, and from those treatments awarded select filmmakers.
The six filmmakers who were selected from the curated submissions were Sean Brown, Chris Arader, Joshua Traywick, Andrew Shebay, Jane Qian, and Maya Albanese.