Supporting Parents with Aptamil: TV Campaign

Brief for:

The Brief

We were commissioned by Danone’s Aptamil infant formula brand, working in partnership with Havas, to produce three TVCs for the Italian market. The films highlighted key moments in the calendar when parents felt particularly anxious about boosting their babies’ immunity, such as seasonal weather changes or introducing their children to new environments.


The Production Approach


We worked with Trieste based production company, APZ media, led by Director Pablo Apiolazza, to shoot a suite of films over 2 days. The production was technically complex, including rain machines on set and extensive VFX work, not to mention working with over 10 babies! We delivered the first TV spot (30s and 15s cutdown) within one week following the shoot, plus a host of digital deliverables for social formats. From brief to delivery, the entire project was delivered within 6 weeks.

The TV and digital spots have subsequently been adapted by many other European markets.


The Work


How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.

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