We were commissioned by Danone’s Aptamil infant formula brand, working in partnership with Havas, to produce three TVCs for the Italian market. The films highlighted key moments in the calendar when parents felt particularly anxious about boosting their babies’ immunity, such as seasonal weather changes or introducing their children to new environments.
We worked with Trieste based production company, APZ media, led by Director Pablo Apiolazza, to shoot a suite of films over 2 days. The production was technically complex, including rain machines on set and extensive VFX work, not to mention working with over 10 babies! We delivered the first TV spot (30s and 15s cutdown) within one week following the shoot, plus a host of digital deliverables for social formats. From brief to delivery, the entire project was delivered within 6 weeks.
The TV and digital spots have subsequently been adapted by many other European markets.