The Reset Collective

Created for:
De Beers Group

Luxury Diamonds

De Beers wanted a fresh campaign to launch the Collective, one of their first ever consumer facing campaigns.

Mofilm worked alongside Blood and other Y+MJ partners to build a content strategy to launch the campaign over an 8 week period.

The first part of the content series showcases the designers’ journeys, from their inspiring trip to Botswana, through their creative process to design their final pendant. Through a series of films and stills, they share their thoughts on the De Beers Group’s initiatives and discuss how their perceptions of diamonds have changed as a result.

The series culminates with the collection being worn and discussed by model and activist, Indira Scott, shot intimately on set in New York.

The hero pendant shots were used on the DBG websites and auction sites such as Sotheby’s to drive engagement.

Human storytelling

We told the story of De Beers’ commitment to sustainability using real people – from the communities of Botswana to the designers involved in the process.


8 x shoots in LA, NYC and Botswana

100+ film and stills assets delivered

Delivered over 12 weeks

Multi skilled community

Mofilm sourced  film/photography teams in LA/New York/Botswana from multiple disciplines including high-end fashion editorial, luxury still-life, documentary filmmaking/portraiture.

The final edits

Episode 1

Credits: Benitha Vlok, South Africa & Nat Prinizi, US

How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.

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