Dashing Mike

Brief for:

DoorDash was contacted by a Dasher who had decided to go on an epic American road trip, visiting every state in the contiguous US while dashing along the way to fund his journey. The brand wanted to capture his journey in an effort to show the ease of dashing and the flexibility and perks it offers.

We were tasked with the challenge of matchmaking a filmmaker in less than 4 days, that was not only a great fit for the brand but also one that was located near Dashin’ Mike’s hometown in Wisconsin, to document his departure and prep him with a camera kit to capture his adventures on the road.

Shooting adventure on the go
Over the course of 4 months, we followed Mike on his journey and sent production crews to film him in key markets- from San Francisco to Houston- to create a series that showcased the perks of being a dasher in a cinematic way.

Serial & social
We used storytelling as a way to showcase the perks of dashing for potential Dashers with 6 narrative episodes and 4 UGC edits.

The Departure

San Francisco

Episode 3

How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.

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