DoorDash is not just about connecting people with meals, it’s about connecting people to endless possibilities — easier evenings, happier days, bigger savings accounts, wider nets and stronger communities. That’s what DoorDash is about, Delivering Good.
At the start of the Covid-19 crisis, Dashers emerged as critical infrastructure. When ordering in became the norm, the demand for dashers quickly grew.
With a week turnaround time, we utilized existing footage from past DoorDash campaigns that we and other agencies had worked on to piece together a :15 TVC to entice people to sign up to dash.