Production

Exceptional Generosity

Brief for:
Crown Royal

Crown Royal began as a gift crafted for royalty: a King. Today, any bottle of whisky can make a gift but there is only one that still comes in a velvet bag, fit for royalty. A velvet bag that thousands of people have used again and again to fill with gifts for those who most deserve it. Crown Royal believes that status today is not what you have. It’s what you give. The people who live this way are today’s true royalty.

Crown Royal wanted to make films featuring African American males exploring the idea of what ‘exceptional generosity’ means within their lives.


How it Works

Submit
an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.


Develop
a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.


Make
your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.