Stories of exceptional generosity

Created for:
Crown Royal

Exceptional generosity

Despite being an iconic brand in the African American community, Crown Royal hadn’t spoken to young black men as frequently as other competitive brands. With authenticity paramount, Crown Royal wanted to tap into MOFILM’s African American community in order to identify genuine human stories that demonstrated the brand’s belief in the power of generosity.

We assembled and collaborated with a team of African American directors from across the US and asked them to show us what exceptional generosity looked like in their own communities.


Brand penetration increased by 15% amongst African American audience post-campaign brand


Local insights from the people in the communities we needed to reach


Brief to commissioning within 3 weeks

The final edits

Claireborne underpass

Credits: Zac Manuel


Credits: Edward Buckles


Credits: Edward Buckles

Lil Jodeci

Credits: Edward Buckles

How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.

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