Crown Royal began as a gift crafted for royalty: a King. Today, any bottle of whisky can make a gift but there is only one that still comes in a velvet bag, fit for royalty. A velvet bag that thousands of people have used again and again to fill with gifts for those who most deserve it. Crown Royal believes that status today is not what you have. It’s what you give. The people who live this way are today’s true royalty.
Crown Royal wanted to make films featuring African American males exploring the idea of what ‘exceptional generosity’ means within their lives.