Champion an esports community

Created for:
Mastercard

Together We Advance

In 2019, Mastercard became one of the most high-profile players in the esports industry when they became lead sponsor of North America’s biggest esports league – the League of Legends Championship Series. Despite a rich history in executing successful sponsorships all over the world, the esports market represented a whole new challenge for Mastercard. They needed to translate their legacy brand into a style and content approach that would connect authentically with a vast audience that were largely unfamiliar with the brand.

Enter, MOFILM. We assembled nimble teams of local production, gaming and storytelling experts across 6 countries to capture insights that would resonate deeply with members of the e-sports community, kicking off a year-long social-first campaign.

Focusing on stories that depicted the incredible ways the game has transformed and interconnected the lives of so many players and fans, we delivered a year-long campaign that helped Mastercard build credibility and affinity in an entirely new space.

Social-first production

MOFILM’s in-house strategy team planned a multi-region content series, library of bespoke social video and stills, a full social channel communications plan, content calendar and on-going channel management.

Relevant

Leveraging directors with a passion for the game to get under the skin of the audiences we needed to reach and find deeper, more meaningful stories

Global

Films shot in 6 markets simultaneously to enable swift global roll-out

The final edits

Liu'Fan

Credits: Thiago Zanato, Brazil

Mingyue

Credits: Lie Feng, China

Caps Dad

Credits: Jean-Baptiste Saelens, France

How it Works

Submit
an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.


Develop
a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.


Make
your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.

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