In 2019, Mastercard became one of the most high-profile players in the esports industry when they became lead sponsor of North America’s biggest esports league – the League of Legends Championship Series. Despite a rich history in executing successful sponsorships all over the world, the esports market represented a whole new challenge for Mastercard. They needed to translate their legacy brand into a style and content approach that would connect authentically with a vast audience that were largely unfamiliar with the brand.
Enter, MOFILM. We assembled nimble teams of local production, gaming and storytelling experts across 6 countries to capture insights that would resonate deeply with members of the e-sports community, kicking off a year-long social-first campaign.
Focusing on stories that depicted the incredible ways the game has transformed and interconnected the lives of so many players and fans, we delivered a year-long campaign that helped Mastercard build credibility and affinity in an entirely new space.
MOFILM’s in-house strategy team planned a multi-region content series, library of bespoke social video and stills, a full social channel communications plan, content calendar and on-going channel management.
Leveraging directors with a passion for the game to get under the skin of the audiences we needed to reach and find deeper, more meaningful stories
Films shot in 6 markets simultaneously to enable swift global roll-out