To celebrate Ketel One Vodka being named the Bartender’s top choice Vodka for 2019, Diageo came to us to shoot a social series that could showcase all of the creative ways bartenders are using Ketel One in Tokyo.
We paired a talented filmmaking team from our community with the drinks enthusiast influencer @BeautifulBooze, to document her journey through an epic bar crawl around three of Tokyo’s best bars. Our filmmakers assembled a nimble team with expertise in shooting drinks content, who could create social-first content that was both on brand for Ketel One but also appealed to the style that @BeautifulBooze’s audience loves to see.
We produced a suite of social films for use on the brand and influencer channels, which included:
Here are the three main films that featured on @BeautifulBooze’s channel:
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#AD – The Beautiful Booze ASIA Bar Crawl has arrived in TOKYO, JAPAN!🗼 The first stop in this EPIC city is one of my fav bars- Bar Trench! Head Bartender, Rogerio Igarashi makes us the Ana Lucia cocktail featuring @KetelOne Vodka, Amaro, Lemon, Honey, Egg White and Bitters. . Bar Trench is the first bar that I visited in Japan 2 years ago and from that moment I was totally blown away by the technique. Bar Trench opened in 2010 in the Ebisu neighborhood and has 13 seats. It is located down a back alley and feels very much like a neighborhood bar that has been elevated. The combination of craftsmanship and Japanese tradition makes this one of my go-to bars every time I am in Tokyo. 🇯🇵 Join me over the next couple of months as I showcase 4 cities in Asia and discover the bars, bartenders and creativity of each city. #BeautifulBooze #KetelOne #DrinkMarvellously #WeAreDrinks #MakeItWorldClass #BoozeTravel #BBAsiaBarCrawl @KetelOne @WeAreDrinks_ @BarTrench #BarTrench @madrugaholga
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#AD – Mixology Salon is next up on the ASIA Bar Crawl in TOKYO, JAPAN!🇯🇵🗼 Head Bartender Yukino Sato is making us Nouvelle Vague featuring @KetelOne Vodka, Blend of Passion Fruit and Vanilla, and Matcha Green Tea. 🍵🍵🍵 . . Located in the Ginza, Mixology Salon brings together the concept of traditional tea ceremony room and a modern space to create a place for guests to discover the culture of both tea and cocktails. This 8-seat bar not only sources the best teas from Kyoto but also has perfected the art of Japanese Hospitality – Omotenashi. Oh and their glassware is AMAZING! Join me over the next couple of months as I showcase 4 cities in Asia and discover the bars, bartenders and creativity of each city. #BeautifulBooze #KetelOne #DrinkMarvellously #WeAreDrinks #MakeItWorldClass #BoozeTravel #BBAsiaBarCrawl @KetelOne @WeAreDrinks_ @mixology_salon @yukino.sato22