Ideas deadline: July 15 2016, 23:00 GMT
Film deadline: August 1 2017, 23:00 GMT
Close Up is the most popular toothpaste in Nigeria. To help things stay this way, Close Up asked us to create a unique story relevant to young African adults. We are reaching out to our filmmaker community in Africa to make a film about a ‘Boy meets Girl’ or a ‘Girl meets Boy’ where the main character has an obstacle or setback to overcome in order to get someone’s attention. Flashing a pearly white smile is part of their appeal, but not enough by itself. They must also surprise us with their approach to overcoming the barrier.