To celebrate International Women’s Day, Zacapa wanted to showcase the talent women behind the cocktails and behind the camera!
We assembled a female dream team of drinks enthusiast influencer and photographer @ShannonShootsCocktails, filmmaker Director Emilie Silvestri and bartender Katie Renshaw, who worked together to create a suite of social assets to launch on International Women’s Day on @Zacapa‘s and @ShannonShootsCocktails Instagram. Shooting in New York, Katie developed a one-of-a-kind Zacapa cocktail, whilst Emilie and Shannon worked together to bring to life all of the careful craft and attention that goes into a normal cocktail shoot through video. This helped celebrate the ladies behind the lens and opened up the creative process to give an intimate behind-the-scenes look at the perfect drinks images we see light up our feeds!
A suite of social-first assets, including:
Check out the video on Shannon’s Instagram here:
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#AD. For International Women's Day, I teamed up with @zacaparum to celebrate working with women in the beverage industry. Though you may not be able to see all the women it takes to make one photograph, often times it is many. They are the ones planning the shoot, the photographers, the bar owners, the stylists, or the ones creating the cocktails. In Zacapa's case, they're the ones blending the spirit and creating the petate bands for the bottles. We're everywhere even though you don't necessarily see us. It was an honor to step forward to share my work process with you all in this film by @emiliegaux. Cheers! #eachforequal #iwd2020 #zacaparum #zacapa #internationalwomensday