Production

Raising a glass for IWD

Brief for:
Zacapa

The Brief

To celebrate International Women’s Day, Zacapa wanted to showcase the talent women behind the cocktails and behind the camera!

 

The Production Approach

We assembled a female dream team of drinks enthusiast influencer and photographer @ShannonShootsCocktails, filmmaker Director Emilie Silvestri and bartender Katie Renshaw, who worked together to create a suite of social assets to launch on International Women’s Day on @Zacapa‘s and @ShannonShootsCocktails Instagram. Shooting in New York, Katie developed a one-of-a-kind Zacapa cocktail, whilst Emilie and Shannon worked together to bring to life all of the careful craft and attention that goes into a normal cocktail shoot through video. This helped celebrate the ladies behind the lens and opened up the creative process to give an intimate behind-the-scenes look at the perfect drinks images we see light up our feeds! 

 

The Work

A suite of social-first assets, including:

  • 1 x 60″ video for brand channel
  • 1 x 60″ alternative edit for influencer channel
  • 3 x 15″ Instagram Stories
  • 4 x Images for use across social

Check out the video on Shannon’s Instagram here:


How it Works

Submit
an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.


Develop
a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.


Make
your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.