Celebrating Japanese Beer

Brief for:
Black Label Japan (Sapporo)

Sapporo distributes its product in North America, but the local product (Sapporo Premium) has a different package and name in Japan which hinders consumers from recognizing and linking the brand.

Sapporo wanted to make a film in English that showcased the experience of a real American or foreigner residing or visiting Japan who discovers that their favorite Japanese beer, Sapporo Premium (#1 sales in beer imported to North America) is called Black Label in Japan. 

How it Works

an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.

a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.

your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.