Black Label Japan (Sapporo)
Ideas deadline: October 30 2019, 0:00 GMT
Film deadline: December 17 2019, 0:00 GMT
Calling all Japan based filmmakers! We have an exciting new brief for a beer brand called Sapporo/ Black Label. In a nutshell: We want you to make a film that raises awareness that Sapporo Premium, the number 1 selling imported beer in the US, is called Black Label in Japan. The film will showcase the experience of a real American or foreigner who lives in (or visits) Japan. They discovers that their favourite Japanese beer, Sapporo Premium, is called Black Label in Japan. Tell the authentic story of their discovery and how it helps them naturally and comfortably transition to life in Japan. Note: This story should be told in English. Download the full brief below for more information, and submit your initial ideas to firstname.lastname@example.org by Wednesday 30th October 5pm Tokyo time.