Black Beyond Measure

Created for:
Target

Black Beyond Measure

Target partnered with Mofilm on another aspect of their Black Beyond Measure campaign, this time on a photoshoot that captured the essence of Black fashion while highlighting the 2021 Black History Month line. 

Mofilm worked with 3 Black photographers in 3 markets to continue the visual story started with our BBM manifesto while expanding the story on what being Black in America truly looks like. The photographs were meant to be docu-style with a fashion/editorial edge. The photographers cast real people within their network who fit the 6 casting groups Target was seeking for this campaign.

The photoshoot was done remotely, with a wardrobe stylist and hair consultant working with all 3 production teams virtually to maintain editorial consistency. 

Diverse

We commissioned 18 Black filmmakers / photographers to shoot 34 video portraits that would showcase diversity within Black communities across the US

Purpose-driven

Supporting Target’s wider commitment to celebrating and investing in Black talent 

Fast and safe

From brief to live on TV in 20 days, with filmmakers shoot with people they live with to ensure Covid safety 

The final edits

Black Beyond Measure

Credits: Multiple filmmakers, US

How it Works

Submit
an idea

Read the brief and send us your idea in a snappy write up or draft script. Tell us a story, and if your idea hits the mark we'll pay you to develop a treatment.


Develop
a treatment

Having been shortlisted, bring your idea to life through a formal treatment that builds on your initial thinking and wows us with your creative vision.


Make
your film

Develop your final script and pre-production with support from our team and make a beautiful film that people want to talk about.