By Nathan Phan
“When I can, I ask people to slow down. This is usually the opposite technique used on such fast moving projects with so many moving parts. But, I find that in slowing down you actually end up producing the correct work more efficiently.”
Producers are the superheroes who work behind the scenes to make all of our incredible films, so we want to highlight one of our LA-based Producers, Alana (pronounced a-LAY-na) Brown. A long-time freelance collaborator with Mofilm, she’s now an official member of our team, so read on to learn about how she got started in her career, what her favorite project is at Mofilm, and most importantly, what Thanksgiving food she can’t go without!
Welcome to the Mofilm team! Tell us more about yourself. How did you get your start in your career?
I’m a firm believer that in life, you should go through the doors that present themselves to you. When I was in film school a friend of mine asked me to be his Assistant Director, I then found myself excelling in Production. As I moved into my adulthood my production knowledge combined with my creative learnings and story driven approach led me through different types of Producing – from full length feature films, documentary series, commercials, live events, and experiential marketing activations. My career just kind of presented itself to me as I worked hard executing. Welcome the changes, welcome the pivots, you’ll never know where life will take you.
What is your favorite project you’ve worked on at Mofilm so far?
I really loved the One Million Black Women photo campaign. It was my first project but it introduced me to the diverse initiatives our clients task us with. The photography was unique and stylized. Coupled with the thoughtful journalistic approach to the writing, it strongly defines what intimate storytelling can do. We gave a platform to 20 voices from a sector of our society that typically gets overlooked, Black Women.
What’s one thing that you do as a producer that most people are surprised to learn?
When I can, I ask people to slow down. This is usually the opposite technique used on such fast moving projects with so many moving parts. But, I find that in slowing down you actually end up producing the correct work more efficiently.
When you’re not producing, what do you like to do in your spare time?
I’m a music person. I love going to concerts and dancing.
I like to cook, but don’t ask me what my favorite thing to cook is.
I like to hike and I like to be around my friends.
But mostly I like to hang out with my old lady dog, Betty.
What do you need to have on your Thanksgiving dinner table?
I’m a traditionalist. Give me the mashed potatoes and gravy!!!
I also make a stuffing/dressing that my grandmother used to make, I’m pretty sure she got it off the back of a Campbell’s Chicken Noodle Soup can. But it’s my favorite thing about my Thanksgiving table.
Finish this sentence… If I weren’t a producer, I would be…
A DJ – Specifically for KCRW, one of the NPR stations here in Los Angeles.