Sneakerheads. You’ve heard that term before. Maybe you’re friends with the guy that’s camping out in a line with other culture vultures to catch a limited release of Nike Airs. Perhaps she’s your older cousin who has a collection of over 150 sneakers dating as far back as 1993. Or maybe it’s your little brother who flashes the new Yeezy’s he scored on GOAT. We all know them!
Sneaker culture began in the 1990s and has only continued to grow. Which means now sneakerheads can be found throughout the entire family – from dad and mom to brother, sister, uncle, cousin, etc. Perhaps a dad has every pair of Jordans ever made, while his daughter is really into the re-release of Reebok freestyle classics that she values more than anything. Although their preferences can be different, what unites them is their love for footwear. In a family of sneakerheads, Kids Foot Locker plays a major role for the new generation of sneaker lovers.
Kids Foot Locker teamed up with MOFILM to give filmmakers the opportunity to showcase the most authentic and compelling documentary-style stories of real sneakerhead families who share a passion for the culture, as it has been passed from generation to generation.
Shoutout to filmmakers Sean Brown, Chris Arader, Joshua Traywick, Andrew Shebay, Jane Qian, and Maya Albanese who found the coolest stories for Kids Foot Locker’s “Generations” campaign.Back