September 10, 2015

Coca-Cola: Summer/Fall 2015 Campaign

By MOFILM

750370 coke sipping
 
Something that keeps MOFILM clients coming back is that we have storytellers, not ad people, making films for them. Storytellers who are capable of working within certain boundaries that creating for one of the world’s most recognisable brands brings; such as creating work that is clearly a Coca-Cola film.

So it’s not surprising that Coca-Cola approached us for a second year to create its summer spot for North America. This year Coke challenged MOFILM to create a series of films that shared the simple message that when you’re sharing time and food with your family and friends, Coke is the perfect addition to make that moment a real treat to enjoy together.

This year, we sourced filmmakers from around the world to capture these unique moments. With Nathan Firn, of Los Angeles, linking up with Hisham Samie of Bench Films in South Africa. The two knew each other after meeting at the MOFILM Shanghai 2014 event and tackled the project using teams in their respective countries. A great example of MOFILM and Coke bringing people together. Benedict Turnbull, and the team from Haus Pictures, shot multiple short stories in London, filled with authentic tamales, which is no mean feat in the UK.

750370 coke bottles

Finally, Jack Goodwin, Elliott Williams and the team from KODE Media enlisted three directors to take on separate stories, bringing their expertise in creating feature quality casting and shooting to the project. KODE Media also completed the editing and post work needed to turn the films into the cohesive and polished story Coca-Cola was looking for. It was a tough project, with more than the usual set-backs along the way but the filmmakers blew away our expectations and set a new bar of professionalism and quality.

The voice you hear may sound familiar as well. Last year, MOMUSIC sourced the song of the summer, “Rather Be” , by Clean Bandit featuring Jess Glynne. This year, we continued Jess’ story by using “Hold My Hand” from her first solo album, I Cry When I Laugh. Her album launch was timed to coincide with the US Broadcast premiere of the short film on August 17th and MOFILM got to cheer her on at the London launch party. The song edit was designed by London-based producer Pete Range, who created the edits and unique Coca-Cola notes in the spot.

750370 coke jess live

Congratulations to the teams involved, this was a big project that pushed everyone to deliver their top work for one our most recognisable clients and we’re pretty stoked with the result.

So grab a Coke, a friend, a bowl of popcorn and enjoy our vision of moments as captured by an amazing team. Share it, post it and try not to get that song stuck in your head!

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