December 20, 2013

Christmas Advertising in Latin America

By MOFILM

From Mexico and the  Liverpool department store we bring you ‘Bolo’. Bolo who is a top selling stuffed toy has been brought to life on the screen in a 3D animation. We love a good animation at MOFILM and this cute short film has got us feeling very Christmassy

http://bit.ly/1bgdLwL

Our favourite Brazilian Christmas advert comes from the leading beauty brand Natura. Their Christmas campaign, ‘Happy Brazil for you’ sticks to the tried and tested family theme. From the line ‘every relationship is a gift’, the film explores new living arrangements that result from affection, care and connection.

http://bit.ly/1fs0JAB

It’s not a film, but something else that caught our eye from Brazil is CIF’s ‘Reveal the Beauty’ campaign. With the help of the crowd, CIF will illuminate Christ the Redeemer on the 23rd and 24th of December. It might not be your typical Christmas advert, but amongst the traditional TV spots and even a bunch of innovative instagram based campaigns, this idea really stands out as a very innovative way to involve the wider community when it comes to spreading some Christmas cheer.

Check out the website http://bit.ly/1fs0JAB

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