Evian wants to use their social channels to breathe optimism into their audience’s newsfeeds. We worked with them to build a unique collective of diverse creatives to celebrate positivity by...
Content during Covid
DoorDash is not just about connecting people with meals, it’s about connecting people to endless possibilities — easier evenings, happier days, bigger savings accounts, wider nets and...
Building all-female teams
Keeping girls in the game
More than 90% of current female c-suite execs played sport as teenagers, yet girls drop out of sport at twice the rate of boys by age 12. Chevrolet wanted to leverage their high-profile global sports...
Engaging Af-Am communities
For Crown Royal
Stories of exceptional generosity
Despite being an iconic brand in the African American community, Crown Royal hadn’t spoken to young black men as frequently as other competitive brands. With authenticity paramount, Crown Royal...
Champion an esports community
In 2019, Mastercard became one of the most high-profile players in the esports industry when they became lead sponsor of North America’s biggest esports league – the League of Legends...
Collaborating with parents
For George at ASDA
Celebrating the power of play
With over 1/3 of school children in the UK dressed by George at ASDA, the ‘back to school’ period represents a huge time of year for the retailer. With an ATL campaign focusing on the great value...
'Male polish challenge'
OPI wanted to challenge the belief that nail varnish should only be for women to wear; after all why should expressing oneself through color be something only a woman should do? We collaborated with...
Connecting with audiences
For Brooke Bond Family
We were asked to create a TVC for Canadian audiences that positions Red Rose as a facilitator for conversations around acceptance because one of the biggest concerns in young Canadians today is the...
For Krispy Kreme
Launching Hotlight Hour
Krispy Kreme’s ‘Hotlight hour’ – 60 minutes each day when donuts can be purchased straight off the line – was already a hit in the US but hadn’t yet launched in the UK. With a UK launch...
Finding music fans
Music is my...
Music means different things to different people. MOFILM created a 5-part set of films for Bose that showcased the role of music in real people’s lives. With over 20m views, the films are the most...
Local films inspired by a global brief
Made of more
Africa is not only defined by its past, but its future. Guinness Studios was a pan-African contest created to discover and showcase new talent and stories. It resulted in Guinness’ first...
Cornetto wanted to engage a hard to reach teen audience whilst keeping to their core brand DNA. MOFILM created an anthology of short films called Cupidity, an anthology of 5 – 10 minute love...