November 26, 2013

Beijing Event Summary

By MOFILM

In the wake of another hugely successful event in Beijing, we just wanted to give you all a bit of a round up and hopefully get your appetite whetted to submit the next winning film.

First stop – the welcome dinner, which was an authentic Chinese meal in a Beijing courtyard accompanied by traditional Chinese performances. Culinary delights included the famous Beijing Roast Duck and the most daring of filmmakers tried (and enjoyed) the Duck Chin and Duck Tongue.

The next day we hit the ground running with a full city tour. In the morning the filmmakers visited the Forbidden City to explore the legacy of past Chinese emperors. The Forbidden City was the Chinese imperial palace from the Ming Dynasty to the end of the Qing Dynasty. In the afternoon we travelled in the Hutongs by rickshaw and talked with an indigenous Beijinger Crickets Liu, a fascinating man who gets his nickname from his passion of raising crickets.

Later that night was the 2013 MOFILM Beijing Awards which took place in the traditional four-sided Chinese courtyard, hidden among the skyscrapers of the financial district. The brand partners from Reckitt Benckiser, Lenovo, Mars, SABmiller, Industrial and Commercial Bank also joined the winning crews along with industry folks from Beijing Collogue Students Film Festival, Renren platform (CN ‘facebook’), Adquan website (the most famous local advertising vertical site) and Campaign Asia.

More than just a regular ceremony, the 2013 MOFILM Beijing Awards was a milestone – it was 1-year anniversary of MOFILM China. From the Durex 1st time brief to the latest Lux hair shiny moment brief; from a hilarious story to an inspiring story, from a daily life moment to a science fiction animation, over 200 films have been generated from MOFILM China in the past 1 year!

The grand winner of the Golden Mobi on the night was Sean Cunningham and Mary Catherine Greenawalt’s Diners Club film ‘Café No Sé’. Congrats guys!

The last day was spent at The Great Wall, one of the greatest wonders of the world. Just like a gigantic dragon, the Great Wall winds up and down from east to west of China. With a history of more than 2000 years, it is one of the most appealing attractions all around the world.

A huge thanks goes out to everyone who made the Beijing event possible. The China team, the events team, the participating brands and last but not least the amazing winning filmmakers who got so stuck in over the three days!

You can check out the photos from the event here: https://www.facebook.com/media/set/?set=a.10151772924552781.1073741851.123362452780&type=3

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