Reinventing Culture
Smirnoff is joining MOFILM for its first ever contest and the brand has set a big challenge to mark the occasion that we know you’ll want to get your creative teeth into!
We want films that highlight the people and organizations that are reinventing the way we experience and enjoy culture today. Smirnoff believe in the ‘spirit of inventiveness’ and want to discover and celebrate the people who are driving popular culture into new and exciting places. Think of your film as a ‘spotlight on innovation’…
Any element of cultural life could be the focus here, be that music, film, technology, fashion, or drinking. The films should be more in the spirit of a documentary, rather than a traditional TV spot. They should be inspiring and cool, we want to broaden our search for the ideas that will empower people to try new experiences and reinvent their passion points!
There are production grants available to help towards the cost of creating your film, and the MOFILM team is always at hand to help with any questions you have.
Remember if you need help, have any questions or would like feedback on your ideas then please email us at support@mofilm.com or ask on Facebook or via Twitter.
Be sure to only include people in your films who are and look over 25 years old today – this is a prerequisite of Smirnoff’s marketing code.
Smirnoff is joining MOFILM for its first ever contest and the brand has set a big challenge to mark the occasion that we know you’ll want to get your creative teeth into!
We want films that highlight the people and organizations that are reinventing the way we experience and enjoy culture today. Smirnoff believe in the ‘spirit of inventiveness’ and want to discover and celebrate the people who are driving popular culture into new and exciting places. Think of your film as a ‘spotlight on innovation’…
Any element of cultural life could be the focus here, be that music, film, technology, fashion, or drinking. The films should be more in the spirit of a documentary, rather than a traditional TV spot. They should be inspiring and cool, we want to broaden our search for the ideas that will empower people to try new experiences and reinvent their passion points!
There are production grants available to help towards the cost of creating your film, and the MOFILM team is always at hand to help with any questions you have.
Remember if you need help, have any questions or would like feedback on your ideas then please email us at support@mofilm.com or ask on Facebook or via Twitter.
Be sure to only include people in your films who are and look over 25 years old today – this is a prerequisite of Smirnoff’s marketing code.
Grand Prize
- $8,000
- Round trip travel for two people to Austin, Texas with three nights accommodation
2nd Prize
- $4,000
3rd Prize
- $2,000
4th Prize
- $1,000
5th Prize
- $1,000





