In just six weeks, over  14,000 people downloaded a brief from our twelve brands and made an ad to submit to the Cannes competition. We received 350 completed adverts. Congratulations to all the entrants.

We will be keeping track of our winners and letting you know about what has happened to them as a direct result of their entry to the MOFILM competition, so watch this space.

You can view all the finalists on our Cannes Competition page.

Congratulations to all the winners.

Hiroki Ono’s “Feel the Globe” Announced as Grand Prize Winner of the MOFILM User-Generated Content Competition

MOFILM, a pioneer of crowd sourcing for entertainment and mobile, and director Spike Lee, today announced the grand prize winner of the MOFILM user-generated content (UGC) competition at the Cannes Lions Advertising Festival.

MOFILM brought together a powerhouse set of twelve brands, which consisted of AT&T, Best Buy, PepsiCo (Doritos), Hewlett Packard, Kodak, Renaissance Hotels and Resorts, Nokia, Philips, Telstra, Unilever (OMO),Visa and Vodafone.

Each brand posted a brief on the MOFILM website allowing entrants from all over the world upload their films and compete for awards and prizes. Each brand selected their favorite video that went on to compete for the grand prize of being on set with Spike Lee.

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