Tag-Archive for ◊ shanghai ◊

Jun
14
Author: MOFILM
• Sunday, June 14th, 2009

Shanghai Film Festival Lowdown

I’m here at the Shanghai Film Festival listening to the President’s lecture with Danny Boyle (director of Slumdog Millionaire, The Beach and Trainspotting), Stephen Daldry (The Reader, Billy Elliot), Jiang Wen (famous Chinese Director) and Phil Agland (Documentary Film Maker). The discussion is around ‘making simple films’ and they are all talking about their experiences and professional interest. Danny talked about humour, in the light of human suffering, such as what he witnessed in Mumbai with Slumdog. He said that what is amazing, is that people can still laugh in the face of such suffering. That is a real tool for cross cultural relationships and film making. He also talked about some of the dark humour he witnessed when making films like Trainspotting in Glasgow. It certainly rings true with my experience, taking part in judging the short film section. In a room full of Chinese people, without my interpreter I would have been sunk, but the sense of humour amongst us quickly won over and I had a fantastic time looking at films from Cuba, Europe, China and beyond.

Ralph Cochrane & Danny Boyle @SIFF09

Sat in a large room with very few westerners, and yet three Brits on the stage, it strikes me that there is a huge wealth of talent here in China that we haven’t even seen yet. The discussion is following a fairly normal line of questioning about “Why do people always assume when you make a film its autobiographical?”. I must admit its hard to see the well spoken Stephen Daldry as a young dancer in a mining village in the north (Billy Elliot). What I’ve noticed is that there is a thirst for innovation here. Its even written on the banners lining the roads about Shanghai Expo 2010. Everyone has a mobile ‘phone, but is a bit like 2007 back in the UK. Its all text and pre- pay with Youtube like sites taking off – although its not Youtube, its Tudou, a chinese website, along with MSN messenger and other online tools.
Yesterday someone at Shanghai TV said to me “Do you really think that normal Chinese people have the tools and the skills to make a film for mobile?”. Actually I do and it would seem Mr Boyle agrees. He said “We used $1500 HD cameras in 28 Days Later to great effect and again in Slumdog. It may be dangerous at times, but you get into the heart of the action more easily”. I asked whether how the panel felt about new technology and whether Chinese film makers could use this to get their break on the global stage. Stephen Daldry seemed to think that the idea of a ‘global stage’ is wrong. That this is about stories that appeal to a subset of society. He doesn’t make films for the audience, he just wants to tell a good story. Maybe he has a point, but reaching people in a personal way, I think, is changing with the Internet and mobile. We also have more choice than ever to shape our on trends, just look at some of the viral hits on Youtube. With 4 Billion mobile ‘phone users, there is a big change coming. Danny seemed to be more on the MOFILM wavelength, seeing new technology as a great enabled. He talked about how “There are probably kids somewhere inventing a way of lip-syncing Jiang Wen so he talks in English!”. I couldn’t help thinking though, that most people here had come to see Jiang Wen, which maybe proves the point, who needs a global stage with a population close to 1 Billion and who are these Brits anyway?
From my perspective, I can see a lot of similarities with the people here not least of which is a good sense of humour but a thirst for new technology and learning. To this end we’ll be working more in China and showcasing content from here. Watch out for more…
Category: Blog, MOFILM:Labs  | Tags: ,
Jan
15
Author: MOFILM
• Thursday, January 15th, 2009

China’s largest film festival & MOFILM announce collaboration to promote Mobile Short Film.

The Shanghai International Film Festival (logo)

15th January 2009, Shanghai China: The Shanghai International Film Festival (SIFF), has today announced its support for the MOFILM Mobile Short Film Festival, to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th of February 2009) and its intention to work with MOFILM on promoting mobile film within the entertainment industry.

The MOFILM Mobile Short Film Festival is the biggest mobile film festival. MOFILM highlights the increasing influence of the mobile medium on the entertainment industry, bringing together art, commerce and technology. The 2009 initiative is part of a wave of a new generation of sophisticated multimedia enabled mobile handsets and value added operator services, providing new opportunities to enjoy short form video. This year’s event will be hosted by Kevin Spacey, two-time Academy Award winning actor and director. The call for films ends on the 21st of January and films can be uploaded at http://www.mofilm.com. MOFILM also works with mobile operators and service providers to distribute ‘made-for-mobile’ content.

The Shanghai International Film Festival, founded in 1993, is China’s largest and most influential high-profile international film festival. It is also the fastest growing film festival in Asia. The Festival has several sections including Film Competitions; the SIFF Mart (including ‘Film Market’, ‘China Film Pitch and Catch’ and ‘Co-Production Film Pitch and Catch’), SIFFORUM and the International Film Panorama. Among the latter, the International Student Shorts Award (ISSA) takes place as part of the film competition which serves to inspire and cultivate young emerging film maker talent. The Festival advocates the art of movie-making itself and seeks to encourage a diverse range of artistic talent, with a particular focus on encouraging young film makers.

“One of SIFF’s strategic foci is to “feature the industry’s hot spots and support young talent”. Mobile devices are rapidly becoming the key way for people to interact with information and entertainment. We believe this is a very new, but promising opportunity for the entire film industry, especially for emerging younger film makers. Our collaboration with MOFILM will highlight talents in this field as well as help to create a full-featured and pragmatic mobile film festival.” said Miss Tang Lijun, Managing Director of the Shanghai International Film Festival.

Ralph Cochrane, co-founder of MOFILM commented “MOFILM is very much at the cutting edge of technical and creative innovation within the film industry. We are delighted that The Shanghai International Film Festival shares our vision, in particular their work to highlight emerging talent in new areas of technology like mobile and we look forward to working with them closely in the future.”

The 3rd MOFILM Festival takes place as part of the GSMA Mobile World Congress in Barcelona from the 16th to the 19th of February 2009, with more than 50,000 visitors expected while the 12th Shanghai International Film Festival will start from June 13-21, 2009.

– ENDS –

About Shanghai International Film Festival
The Shanghai International Film Festival is China’s largest and ONLY A category film festival with its for main sections including the Film Competition, SIFF Mart, Film Forum and International Film Panorama.

Since foundation, SIFF has never stopped in its effort to promote the film industry and cultivating young talent. The SIFF Mart serves as a bridge connecting the filmmakers and investors for more opportunities in one of the world’s biggest markets. Young talent cultivation is one of SIFF’s strategic foci with such sections as Asian New Talent Award, China Film Pitch and Catch, International Student Shorts Award and Master Class in SIFFORUM.

For further information:
http://www.siff.com
Email: royalchen@siff.com
Tel: +86 21-62566759

About MOFILM
MOFILM is a pioneer of content for mobile and online services, working with the mobile industry and filmmakers to promote exciting and simple to use services. For the latest information on MOFILM competitions please visit http://www.mofilm.com. MOFILM distributes independent film content to mobile operators and content service providers around the world.

For further information contact:
Email: info@mofilm.com
Tel: +44 207 193 2453