Tag-Archive for ◊ Pepsi ◊

Jan
6
Author: MOFILM
• Thursday, January 06th, 2011

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Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: With regard to the Hit Delete theme can we assume that
the power  to change that one critical thing is a fictional
power or does it need to  be a logical or a practical power?

A: Hit Delete does not need to follow the rules of physics or logic.
Your idea can come from pure imagination!

Q: My film has no dialogue; however, it does have a voice
over. According to the brief it should be in English; but
would it help to let you guys know that we also have versions
in different languages (in case you would want to use it in
different countries); or that we could translate it to any
other language you needed?
A:
Perfect.
If the film has voice-over, it can easily be localized. This is a “plus”.
Note though that this would not be “the” deciding factor.

Q: How closely do the Pepsi themes have to be in
correspondence with my video? The videos that represent
the themes closely, and hit them dead on – will they be
favored more?
A:
Yes. However, we have picked broad themes, and let you
interpret  them in the way you want. We welcome unexpected
ideas!

Q: Can I shoot with my iPhone 3GS? Would the quality
be acceptable?
A:
Talent is in the filmmaker, not in the tool.

However, a film shot with a phone is likely to be of lower resolution
than  required to be shown on a big screen. Consider using different
equipment  if possible.

Q: I have a good idea for the POP-FIZZ-AHHH!!! category,
but it’s  a commercial (i.e. the Pepsi trademark is featured).
I just wanted  to know if presenting my idea in the shape of
a commercial is ok  or if points will be deducted for it.
A:
No problem. No points added or deducted for shooting a Pepsi ad,
as long  as it’s great!!

Q: Do you guys have any special forms for the actors to sign
as  contracts/release forms? Or should they just sign the
release forms  we usually use (here in Mexico)?
A:
We don’t provide any forms unless you are shortlisted, the usual
release  ones you use are fine.

Q: We are composing original music, should the author of
such  music also sign a release form? Any special format you
might have?

A: If you are short listed, we will require proof that you have the rights
to the  music but we don’t provide any forms until that point.

Q: Is there a maximum dimension (MB) that my video has to
have? And if the video is too large to upload it through your
website, is there another way to send it to you?
A:
Max file size is 300MB and there is no other way of sending it.
Check out http://MOFILM.com/FAQ for details.

Q: Am I allowed to use sounds from websites that provide
free sounds?

A: You are but please be wary of sites that advertise “royalty free
music or sounds” as there are end user agreements that often do not
cover commercial use.

Q: What does it take to make a winning film?
A:
A great creative idea, and talent to bring it to life!

Q: Can the same Actors act in Different Brand Ad’s?
A:
Yes. The only thing you can’t do is submit the same ad for
different brands.

Q: Are we supposed to use both the Pepsi intro AND
outro bumpers, or just one or the other?
A:
You need both the intro and the outro and it needs to be
60 seconds including them both.

Q: When is the deadline to upload our films? Originally
the brief stated that the date was January 15; however,
in the MOFILM page it says it is January 22. So, when
is it?
A:
The deadline has been extended to 22nd Jan – make sure you
like Pepsi Films on facebook (www.facebook.com/PepsiFilms)
as that has the latest information.

To download the Pepsi Films brief and to upload your video click here

Click here for more details on the Contest

Nov
2
Author: MOFILM
• Tuesday, November 02nd, 2010

November 2nd, 2010, London – Today Pepsi and MOFILM announced the launch of a truly ambitious project, Pepsi Films, which will shine a spotlight on the next generation of young film talent and through Pepsi’s connections, help their careers take flight!

One year, seven global competitions, 21 refreshing themes – Pepsi is not looking for everyday entrants, they are searching for groundbreaking short films by the most sensational, up and coming young  talent. These bright young film makers will become part of the Pepsi family of the future; collaborating and working with Pepsi on creative content and storytelling, whilst Pepsi ensures this new generation of film talent flourish and thrive as part of an enduring and unique partnership.
Pepsi Films winners will become part of an exclusive virtual production house with highly sought-after access to mentoring, creative tools and priceless career opportunities. This pioneering digital hub plays a central role in Pepsi’s vision to establish a next generation creative production resource, with young film makers who show their raw talent and refreshing attitude at the forefront. Pepsi’s mission is to fuel and elevate the creativity of youth, helping the stars of the future tell their stories, show their spirit and demonstrate their passions – in a fun way!

Thomas Moradpour, Global Marketing Director
commented: “The Pepsi Films project is about giving young talent the chance to show what they can do and the most passionate the opportunity to join not only our online community but become part of Pepsi’s creative core for the future. This is the first step towards a unique and long lasting relationship between a global brand and fresh new talent.”
Committed to cultivating blossoming creativity, Pepsi has established strong links with aspiring film talent over recent years: this includes Brazil-based Colectivo Centro who since working with Pepsi have developed their most ambitious project to date, a new short film ‘Thom Sadly’ which is set to premiere at the Cannes Film Festival in 2011.
Cesar Neri, Colectivo Centro said: “We still have a great relationship with Pepsi since winning a Pepsi / MOFILM contest in 2009. Not only do we keep in touch about our projects, they have put us in contact with some amazing and creative people in New York and the UK. Being involved in the contest meant that we had the opportunity to submit a movie that had our script, look and feel and gave us that amazing feeling of being in charge of something great!”
Pepsi is the first ever global brand to collaborate with MOFILM on a year-long project. Jeffrey Merrihue, CEO of MOFILM commented: “We’re delighted that Pepsi has taken such a strong lead in recognizing that social media and online communities like MOFILM’s, are increasingly the best way to reach talent. Pepsi Films builds on our work with Pepsi over the past two years. It’s an incredible commitment to nurturing the next generation of leading filmmakers.”
The Pepsi Films initiative forms part of the brand’s worldwide Refresh Your World campaign, which centres on enabling youth to show their creativity and make a positive change in the world in which they live.

For more information
visit: www.mofilm.com/pepsifilms or please contact:
Pepsi: Will Cookson will.cookson@freud.com 00 44 203 003 6397
MOFILM: Ralph Cochrane press@mofilm.com 00 44 7940 123 455

Notes to editor:
Aspiring film makers from across the world can demonstrate their drive and vision by creating a short 60 second film which brings to life a fun and exciting theme in a refreshing way. During the year-long project, seven contests will be launched via a dedicated digital hub www.mofilms.com/pepsifilms . Each competition will culminate with three winners being given the opportunity to attend an international film festival, where their entries will be judged by a high profile jury and the overall winner announced. The first Pepsi Films / MOFILM competition for Barcelona is open now to anyone over 16 years old. The winners of this competition will be invited to a special awards ceremony at the Mobile World Congress in Barcelona during February 2011. An additional six competitions will open throughout the year each culminating in a unique experience at one of the film festivals indicated below.

Film Festivals:
GSMA Mobile World Congress, Barcelona, February
Tribeca Film Festival, New York, April
International Shanghai Film Festival, Shanghai, June
New Horizons Poland, Wroclaw, July
Festival Do Rio Film Festival, Rio, September
International Film Festival Di Roma, Rome, October
International Film Festival of India, Goa, November
Pepsi plans to reward the film makers who take a refreshing approach and show their creative spirit with funding to produce fresh new content in response to a Pepsi advertising brief. This will see a life-changing $400,000 in cash and prizes awarded globally during 2011.

Follow Pepsi Films:

About PepsiCo:
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About MOFILM:
MOFILM is the leading video and film contest community for aspiring filmmakers, with members all over the world. MOFILM works with global brands to showcase talent and create innovative new ideas.
MOFILM filmmakers are valued by brands. Our competitions give our partners a chance to tap a huge reservoir of international filmmaking talent, as well as developing a wealth of content to be distributed online and via mobile devices. MOFILM contests also help brands engage with creative talent around the globe. For more information please visit www.mofilm.com or contact press@mofilm.com .
Category: Pepsi Films  | Tags: ,
Sep
18
Author: MOFILM
• Saturday, September 18th, 2010

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Ask Your question on the respective brands for the Rome Film contest at Twitter MOFILMugc

Q: What are you looking from this film contest? http://ht.ly/2FOSy
A: We’re looking for a 30 second film that encourages young people to participate in the Refresh Your World programme in Italy. We are not looking for a soda/drink commercial or an entry to the Refresh the World competition itself. This is an advert for the program.

Q: If I create my own music can I use it? http://ht.ly/2FP5X
A: Yes absolutely, but you must own the rights for TV Broadcast and Internet use. We also provide music for download that has been pre-cleared for rights. You can get this from the download pagehttp://ht.ly/2FPaF

Q: You say we have to use the product but I’m not sure I can get it in my local country. What should I do? http://ht.ly/2FPm8
A: There is a pack shot within the asset download http://ht.ly/2FPoS . Try to shoot in a way that we can change in post production if req’d.

Q: What importance do you place on the brief vs‘outright creativity’? How strictly or how creatively can we go?”
A: The spot needs to be capable of being broadcasted on TV and our brand message is key. The brief says you must show the product for 4 seconds and the tag line “Migliora il tuo mondo”. Beyond that we love creativity! Obviously we don’t want anything violent or that does not fit with our brand.

Q: Are you interested in Animation as well as live action?
A: Absolutely! We’re open to any creative new, fresh ways of explaining our message about Refresh Your World.

Q: What does “Includes at least 4″ showing Pepsi can” in the brief exactly? Start, end? Just pack shot?
A: It means 4 seconds, so that people recognise the Pepsi product and that it’s a Pepsi product. You can be creative with where/how/how often.

Q: Do I just use the Pepsi can graphic included in the brief? http://ht.ly/2FPST
A: We’ve just provided that to help. You can use the product as well. If it’s not available where you are, shoot in a way we can re-edit later.

Q: Will Pepsi supply more assets: eg icons for different areas of funding – Health, Education?
A: They are from the US Programme and we don’t plan to use them in Italy, so for now no.

Q: What is the font for the Pepsi Refresh logo?
A: The Font for Pepsi Refresh Your World is “Futura Extra Bold” http://ht.ly/2FQ8c

Q: If I win, you say this will go on TV how will it be used?
A: It will be on Italian TV in early 2011. We’re finalising our media plans at the moment but it will form an exciting part of our plans.

Q: What tone are you looking for in the Pepsi film contest?
A: Pepsi is a spot for youth. It should be eye catching and irreverent, not too serious. Here’s a great example: http://ht.ly/2FQno Please note: www.migliorailtuomondo.it is our call to action, but it’s not going to be available until November. Our Italian campaign is going to be less serious than what you might see in the US.

Q: What is the target audience for the spot in Italy?
A: 15-25 year olds. Make them laugh, make them think, make them think wow or make them dream as written in the brief http://ht.ly/2FQAj

The competition closes on 11th October. Please upload your videos via www.mofilm.com . Download the brief today! http://ht.ly/2FQEw

For More Information On The Contest Click Here