Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: What is your preferred length for the advertisement?
A: As per the brief (45-120 seconds) – as long as we are entertained the whole time and it meets the brief, we’re happy!

Q: What colour/s do you feel best represent your brand? (other than green, obviously)

A: I don’t want to contain your creativity here, whatever you think works best for your video and idea.

Q: Do you mind if we explode our own bottle? (or something similar)
A: Please do!

Q: Do you have any preferred visually recurring themes other than those in the brief that you would like to see used?
A: Not really. As long as it screams exhilaration!

Q: I am based out of India. If I shoot the film out here in the Indian context will it be a problem in judging. Also does the ad have to be Europe specific or it can be anything as long as the idea is good.
A: We are after great ads. Whether this is shot in the Sahara Desert, the top of Mt Everest or in your grandmothers kitchen in India, it’s completely up to you. Remember, the idea (and how you bring it to life) is KING

Click here for more details.

Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: Can we still submit the content we created for the
previous brief, would you still like to see it?
A: Yes, of course we do! Why wouldn’t we?

Q: Do you only want the “manly Contest” type entries or
can we submit more unusual entries?
A: Send both.

Q: What font style should be used?
A: We do not have a specific font

Q: Will Young’s provide us a good quality logo to use in the
commercial for Fish Fingers, currently they only have the
packaging .jpg available in the assets.
A: Yes we should be able to do that.

Q: which length does the company prefer for the spot 30,
60 or 90 sec?
A: 60 or 90.

Q: Does Young’s care if the VO or the speaking parts are
done in British or American accent?
A: We would rather an English accent.

Q: Has the person who changed the brief after I made a
whole heap of entries (/not thought clearly about it first
time round) been thrown to the sharks?
A: No!

Q: Should I bother trying to twist these ads that weren’t
really filmed with this brief in mind round to the brief,
or just let you see them?
A: Yes, let us see what you have done already.

Q: I think this more focussed brief is actually less
appealing and will result in much more mundane
adverts – thoughts?
A: We think this will tie in much better to the PR campaign we
have and therefore should give us more opportunity to use it.

Q: Do you think the idea of ‘pulling women’ is a bit FHM
circa 1997? Maybe Findus could work on positioning
themselves a little bit more here and now?
A: We absolutely want this to be about the here and now and we
don’t think that Mancakes and a Manathon necessarily involves
just pulling women. However Lynx seem to be able to keep the
idea of pulling women constantly up to date.

Q: The idea of a ‘man’ has recently been used to great
effect in the old spice adverts, unless crispy pancakes
tackles/parodies that idea head on, do you think Findus
are going to look a bit lame by comparison? I mean
seriously, nothing ANYONE submits is going to be as
manly as a man who is now on a horse with tickets for
that thing.
A: Well we don’t want to be lame and therefore we are looking for
a different creative take and way to get at it for Findus so that it is
compelling and engaging.

Q: Who decides what a dangerous challenge is?
A: We do! It needs to be legal.

Q: I’m guessing you don’t want to target a homosexual
demographic?
A: We would be happy to do this if it can be totally channel specific.

Q: Do we have to use the music provided or if we get a
release from a musician can we use custom music?
A: If you can prove you have the rights then you can use
custom music.

Download the Young’s & Findus briefs and to upload your video

Click for more details on the Young’s Contest & Findus Contest

Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: Will there be points for quality of video and better visuals,
i.e. cinematography, when selecting a winner?
A: We look at the quality of the idea and how well it is executed as well
as the quality of the production.

Q: For those intending to use original/library music (other
than the tracks provided on MOFILM), can the broadcast
rights be purchased after a final winner selection is made?
A: We appreciate that the music may not be suitable for your video,
but we haven’t and don’t mark videos down for any music you feature.
Please also bear in mind that our primary focus is the visual content.

You can compose your own arrangements or procure third party
music, but the rights of which must be cleared for commercial use at
your own expense.

We advise buying a personal licence for the judging process and only
buy a commercial license when requested by us.

Q: I need to have a vector of the Tropicana carton artwork
and dimensions of the pack for my film production. Can this
be made available?
A: Package Dimensions: 7.5 inches to top of carton front, 9.25 inches
to top of pack, width and depth are both 3.75 inches.

Q: Does the tagline mentioned in the brief – “We put the good
in morning” need to be included in the film or is it merely
suggestive?
A: Merely suggestive.

Q: What are the product mandatories that need to be included
in the film?
A: 16 oranges in every carton messaging and a Tropicana carton pack
shot

Q: Can any elements from the existing ad be used for the
product pack-shot?
A: In terms of the zipper, yes this idea can be continued or it can be
disregarded completely. At the very least there should be a clean,
unaffected pack shot that appears at some point in ad. Please also
give consideration to the end sequence.

Q: Since Tropicana is a mass brand with a broad target, is
there any leniency towards a film that might be slightly
biased towards a certain demographic, without being
offensive  to any other?
A: Our primary target is families with kids in households, but we are
also  interested in speaking to Boomers/Late Boomers as well.

Q: What factor is more crucial for a judgment – consistency
with brief or originality?
A: Originality is definitely expected, but it should be framed within
the direction of the brief.

Q: Does the new ad have to follow on directly from the San
Francisco Radio one?
A: No, the ad you should reference for inspiration is the provided
‘Zipper’ work-in-progress execution. The ad should be a continuation
of this ’16 oranges’ concept, but does not have to be a direct lift of the
environment/setting or existing zipper execution of that.

Q: What if the Tropicana zipper graphic carton is not
available in the country I am in. Is it ok to show any
Tropicana carton or can in the ad film?
A: No, please use the provided carton artwork. Thank you!

Tropicana will provide an updated TPP carton pack shot by next
week that is more closely aligned to the one featured in the ‘We Put
the Good in Morning’ visual.

The ‘Zipper’ back-of-carton pack shot is also being updated to… match
larger “straw in orange” graphic and will be provided by early Jan. at
the latest.

To download the Tropicana brief and to upload your video click here

Click here for more details on the Contest