3 users in the United Kingdom can now access video content specially made for mobile, called MOFILMs. MOFILM is a mobile internet site and can be accessed via the operator’s mobile portal, Planet 3. The films can be viewed by going to the Videos & Photos section of the Email & Social Networks category.

MOFILM is a pioneer in mobile entertainment, representing a global community of filmmakers and content, giving the best experience on mobile. MOFILMs available via Planet 3 include content by Oscar winners as well as ordinary filmmakers from MOFILM competitions and festivals around the world. MOFILM are the market leaders in creating film content for mobile having worked with leading industry legends including Robert Redford, Kevin Spacey, Spike Lee and Isabella Rossellini as well as leading film festivals. MOFILM also host the “world’s biggest mobile film festival” every year in Barcelona, Spain to showcase emerging talent from around the globe.

Alex Woodhams at 3 said “We are always looking for unique mobile internet services where our customers can experience quality content in a quick and intuitive manner. We’re delighted to be working with MOFILM in this way”

Ben Phillips, VP of Content & Licensing at MOFILM also commented, “It’s fantastic that 3 is showcasing short form video and we hope to see many more British filmmakers inspired to work with the MOFILM format in the future. ”

About MOFILM

MOFILM showcases work from the MOFILM community of filmmakers, distributing around the world to mobile operators and content service providers. MOFILM also work with major brands on user generated ‘make an ad’ competitions and to highlight global creativity. The annual MOFILM mobile film festival in Barcelona is the largest of its kind in the world and is held every February, part of the Mobile World Congress.

Contact: press@mofilm.com
Tel: +44 7940 123455

Mobile Advertising Pioneer GIGAFONE Announces Sponsorship of MOFILM at The Barcelona Mobile World Congress

Russian mobile advertising pioneer Gigafone unveiled as sponsor of the world’s biggest global mobile short film festival.

21st January 2009, Moscow Russia: Gigafone, the leading Russian mobile advertising provider, has today announced its sponsorship of the MOFILM Short Film Festival , to be hosted by Kevin Spacey, in Barcelona at the Mobile World Congress (16-19th of February 2009).

Gigafone Technologies is a pioneering marketing solutions group employing over 100 marketing and technology experts in offices in Singapore, Amsterdam and Moscow. Gigafone is launching a revolutionary digital advertising platform at MWC2009 – an online advertising marketplace for brands, publishers and agencies. A mobile marketing and technology pioneer in Russia since 2005, deploying patented “on-call” solutions, the group now works with IPTV and triple play partners while bringing their mobile experience to the digital plane. A keen supporter of disruptive and visionary innovation, Gigafone is also a proud sponsor and partner of MOFILM at Barcelona 2009.

The MOFILM Mobile Short Film Festival is the first of its kind, and highlights the increasing influence of the mobile medium on the entertainment industry, bringing together art, commerce and technology. The 2009 initiative comes on a wave of a new generation of sophisticated multimedia enabled mobile handsets and value added operator services, providing new opportunities to enjoy short form video. Supported by International Film Festivals, this year’s event will be hosted by Kevin Spacey, two-time Academy Award winning actor and director.

Gregory Khaldey, President of Gigafone added “Gigafone is most comfortable at the confluence of technology and creativity. The quality of MOFILM competition entrants is an exciting example of an emerging, easily accessible and highly creative mass media which Gigafone is proud to promote. Our sponsorship brings together talented content producers and a digital advertising community that wants to support new creative channels such as short-film-for-mobile. Gigafone is giving content aggregators and short-film makers the opportunity to reach out to consumers, publishers and advertisers, driving discovery through our patented on-call solutions. We are delighted be a catalyst, synergising MOFILM’s media creativity with our marketing technology, and are committed to supporting innovative media initiatives in the future.”

Andy Baker, CEO of MOFILM commented “MOFILM has always been associated with pushing the boundaries of mobile entertainment. We are delighted that Gigafone share this vision and are sponsoring this year’s festival. They bring a unique pedigree in what, we believe, is an extremely important emerging market place.”

The MOFILM Festival takes place as part of the GSMA Mobile World Congress in Barcelona from the 16th to the 19th of February 2009, with more than 50,000 visitors expected.

About MOFILM
MOFILM is a pioneer of content for mobile and online services, working with the mobile industry and filmmakers to promote exciting and simple to use services. For the latest information on MOFILM competitions please visit http://www.mofilm.com. MOFILM distributes independent film content to mobile operators and content service providers around the world.

For further information contact:
Email: info@mofilm.com
Tel: +44 207 193 2453

About Gigafone
Gigafone Technologies is a pioneering marketing solutions group employing over 100 marketing and technology experts in offices in Singapore, Amsterdam and Moscow. Gigafone is launching a revolutionary digital advertising platform at MWC2009- an online advertising marketplace for brands, publishers and agencies. A mobile marketing and technology pioneer in Russia since 2005, the group now deploys MVNE and billing services to IPTV and triple play partners.

For further information contact
Ivor Crotty,
Email: i.crotty@gigafone.com
Tel: +79 168 189 909
www.gigafone.com