Cannes, France 17th June 2010 — MOFILM, the video contest community that helps aspiring film-makers showcase their creative talent for big brands and social causes, has announced the first place winners of the Cannes Lions 2010 ‘make an ad’ competition with nine of the world’s leading brands.
The recent MOFILM competition gave budding filmmakers the chance to make ads for brands including: AT&T, Bud Light, Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Kodak, Lego, Logitech and Nokia. Participants from all over the world took part by downloading a brief and uploading their short film via www.mofilm.com
The winners will be flown to the Cannes Lions advertising festival in France as part of their prize, to meet with brand representatives and will go head-to-head for the overall grand prize. A special screening and judging will take place on the evening of the 22nd of June 2010, where a distinguished panel of judges will pick the overall winner.
The grand prize winning ad will be shown on the main stage at Cannes Lions with Oscar-winning producer (Avatar & Titanic) Jon Landau on Wednesday 23rd of June 2010 at 10am.
Ralph Cochrane, Co-Founder of MOFILM said, “The annual Cannes Lions festival is the focal point for leaders of the advertising industry. It’s a fantastic achievement for all of our winners to have their work showcased in front of marketing executives from across the world. We look forward to many more stars of the future being discovered in this way.”
The winning filmmakers are:
AT&T: Pete Herron, Kristen van Genderen & Jonah Detofsky.
Bud Light: Michael Southworth, Brian Neaman, Jeff Roos & Matt O’Dowd (TBD ny)
Coca-Cola: Masoudreza Aziminajjar
Coca-Cola Light: Carl Morrison
Coca-Cola Zero: Gabriel Olson and Sean Barney
Kodak: Jimmy Bui
Lego: John Szalay & Trent Patterson
Logitech: Morgan Christie
Nokia: Elena Shpak
Watch all the winning Ads here: http://www.mofilm.com/en/competitions/cannes2010
–Ends—
Quotes
AT&T
“We’re always impressed with the quality of submissions we receive through MOFILM and this time was no exception,” said Daryl Evans, vice president of advertising and marketing communications for AT&T Mobility and Consumer Markets. “In ‘Through and Through,’ Pete Herron nailed what we were looking for in an interpretation of our brand – illustrating the possibilities for expansive living and benefits of mobility in a spot that is imaginative, energetic and touching.”
Coca-Cola
“At Coca-Cola we believe that good ideas can come from anywhere. Through our partnership with MOFILM we are putting this theory into practice and so doing, benefitting from the talents of the creative community at large. The standard of work we have seen is impressive.”
Jonathan Mildenhall, VP, Global Advertising Strategy & Creative Excellence, Coca Cola
Kodak
“MOFILM is a great platform for Kodak to engage our creative consumers and generate new content to support our campaign theme that ‘the real Kodak Moment happens when you share’ your pictures and videos with family and friends,” said Leslie Dance, Director and Vice President, Worldwide Brand Marketing and Communications, Kodak. “The quality of the entries was impressive and this is certainly a very talented community. We congratulate Jimmy Bui on the winning ad. ”
Lego
“MOFILM offers global brands like LEGO® a unique opportunity to team up with the world of creative film makers. We have been very impressed with the quality of the content received. When you team up with your community you get amazing results. This is co-creation at its best”.
Søren Lund, Senior Marketing Director, The LEGO Group
Logitech
“We were very excited to be a part the MOFILM competition for the first time,” said David Henry, senior vice president and chief marketing officer at Logitech. “The level of quality and creativity from the entries was impressive, as was their reflection of our brand so it was hard to pick just one winner. We selected Morgan Christie’s ‘LRD’ (Low Resolution Dysfunction), because it was very engaging and did a great job of representing the HD video promise of our webcam offering.”
Nokia
“The standard is getting better each year and MOFILM continues to be a great way to engage with creative communities and generate new ideas. Each year we are astounded by the quality and diversity of the entries and we are particularly proud that so many filmmakers opt to make ads for the Nokia brand. People can now shoot and edit in HD on their Nokia phones, so it‘s becoming even easier to create a unique short and get involved.” Fiona Bosman, Head of Brand, Nokia UK.
About MOFILM
MOFILM is the leading video and film contest community for aspiring filmmakers, with members all over the world. MOFILM works with global brands to showcase talent and create innovative new ideas.
MOFILM filmmakers are valued by brands. Our competitions give our partners a chance to tap a huge reservoir of international filmmaking talent, as well as developing a wealth of content to be distributed online and via mobile devices. MOFILM contests also help brands engage with creative talent around the globe.
www.mofilm.com
For more information, please contact: Press@mofilm.com
