Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: Will there be points for quality of video and better visuals,
i.e. cinematography, when selecting a winner?
A: We look at the quality of the idea and how well it is executed as well
as the quality of the production.

Q: For those intending to use original/library music (other
than the tracks provided on MOFILM), can the broadcast
rights be purchased after a final winner selection is made?
A: We appreciate that the music may not be suitable for your video,
but we haven’t and don’t mark videos down for any music you feature.
Please also bear in mind that our primary focus is the visual content.

You can compose your own arrangements or procure third party
music, but the rights of which must be cleared for commercial use at
your own expense.

We advise buying a personal licence for the judging process and only
buy a commercial license when requested by us.

Q: I need to have a vector of the Tropicana carton artwork
and dimensions of the pack for my film production. Can this
be made available?
A: Package Dimensions: 7.5 inches to top of carton front, 9.25 inches
to top of pack, width and depth are both 3.75 inches.

Q: Does the tagline mentioned in the brief – “We put the good
in morning” need to be included in the film or is it merely
suggestive?
A: Merely suggestive.

Q: What are the product mandatories that need to be included
in the film?
A: 16 oranges in every carton messaging and a Tropicana carton pack
shot

Q: Can any elements from the existing ad be used for the
product pack-shot?
A: In terms of the zipper, yes this idea can be continued or it can be
disregarded completely. At the very least there should be a clean,
unaffected pack shot that appears at some point in ad. Please also
give consideration to the end sequence.

Q: Since Tropicana is a mass brand with a broad target, is
there any leniency towards a film that might be slightly
biased towards a certain demographic, without being
offensive  to any other?
A: Our primary target is families with kids in households, but we are
also  interested in speaking to Boomers/Late Boomers as well.

Q: What factor is more crucial for a judgment – consistency
with brief or originality?
A: Originality is definitely expected, but it should be framed within
the direction of the brief.

Q: Does the new ad have to follow on directly from the San
Francisco Radio one?
A: No, the ad you should reference for inspiration is the provided
‘Zipper’ work-in-progress execution. The ad should be a continuation
of this ’16 oranges’ concept, but does not have to be a direct lift of the
environment/setting or existing zipper execution of that.

Q: What if the Tropicana zipper graphic carton is not
available in the country I am in. Is it ok to show any
Tropicana carton or can in the ad film?
A: No, please use the provided carton artwork. Thank you!

Tropicana will provide an updated TPP carton pack shot by next
week that is more closely aligned to the one featured in the ‘We Put
the Good in Morning’ visual.

The ‘Zipper’ back-of-carton pack shot is also being updated to… match
larger “straw in orange” graphic and will be provided by early Jan. at
the latest.

To download the Tropicana brief and to upload your video click here

Click here for more details on the Contest

Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: With regard to the Hit Delete theme can we assume that
the power  to change that one critical thing is a fictional
power or does it need to  be a logical or a practical power?
A: Hit Delete does not need to follow the rules of physics or logic.
Your idea can come from pure imagination!

Q: My film has no dialogue; however, it does have a voice
over. According to the brief it should be in English; but
would it help to let you guys know that we also have versions
in different languages (in case you would want to use it in
different countries); or that we could translate it to any
other language you needed?
A: Perfect.
If the film has voice-over, it can easily be localized. This is a “plus”.
Note though that this would not be “the” deciding factor.

Q: How closely do the Pepsi themes have to be in
correspondence with my video? The videos that represent
the themes closely, and hit them dead on – will they be
favored more?
A: Yes. However, we have picked broad themes, and let you
interpret  them in the way you want. We welcome unexpected
ideas!

Q: Can I shoot with my iPhone 3GS? Would the quality
be acceptable?
A: Talent is in the filmmaker, not in the tool.

However, a film shot with a phone is likely to be of lower resolution
than  required to be shown on a big screen. Consider using different
equipment  if possible.

Q: I have a good idea for the POP-FIZZ-AHHH!!! category,
but it’s  a commercial (i.e. the Pepsi trademark is featured).
I just wanted  to know if presenting my idea in the shape of
a commercial is ok  or if points will be deducted for it.
A: No problem. No points added or deducted for shooting a Pepsi ad,
as long  as it’s great!!

Q: Do you guys have any special forms for the actors to sign
as  contracts/release forms? Or should they just sign the
release forms  we usually use (here in Mexico)?
A: We don’t provide any forms unless you are shortlisted, the usual
release  ones you use are fine.

Q: We are composing original music, should the author of
such  music also sign a release form? Any special format you
might have?
A: If you are short listed, we will require proof that you have the rights
to the  music but we don’t provide any forms until that point.

Q: Is there a maximum dimension (MB) that my video has to
have? And if the video is too large to upload it through your
website, is there another way to send it to you?
A: Max file size is 300MB and there is no other way of sending it.
Check out http://MOFILM.com/FAQ for details.

Q: Am I allowed to use sounds from websites that provide
free sounds?
A: You are but please be wary of sites that advertise “royalty free
music or sounds” as there are end user agreements that often do not
cover commercial use.

Q: What does it take to make a winning film?
A: A great creative idea, and talent to bring it to life!

Q: Can the same Actors act in Different Brand Ad’s?
A: Yes. The only thing you can’t do is submit the same ad for
different brands.

Q: Are we supposed to use both the Pepsi intro AND
outro bumpers, or just one or the other?
A: You need both the intro and the outro and it needs to be
60 seconds including them both.

Q: When is the deadline to upload our films? Originally
the brief stated that the date was January 15; however,
in the MOFILM page it says it is January 22. So, when
is it?
A: The deadline has been extended to 22nd Jan – make sure you
like Pepsi Films on facebook (www.facebook.com/PepsiFilms)
as that has the latest information.

To download the Pepsi Films brief and to upload your video click here

Click here for more details on the Contest

Make an Ad for Motorola & Adobe and you could be joining all of us in
Barcelona in February 2011 for another landmark MOFILM event.

Motorola and Adobe are seeking original, inventive ideas to convey the
exciting possibilities made possible with full web browsing on new
mobile devices like the DROID smartphones by Motorola with Adobe®
Flash® Player.

Brand assets and guidelines are provided for the Ad competition only.
If you choose to add these to your brief, please follow the instructions
and feel free to contact us with any questions – we want to help you
make your ad look great! The brief is different so please ensure you
download both briefs if you intend to enter both contests.

Grand Prize
A trip for two to the GSMA Mobile World Congress in Barcelona

* Round trip travel for two (2) people to Barcelona with 3 nights hotel
accommodation
* Exclusive screening event of your video at the MOFILM awards night
in Barcelona
* Adobe® Creative Suite® 5 Master Collection software ($2,599 value)
* Motorola Device
* US$2,500 cash

Four Runner Up Prizes Each Receive:

* Adobe® Creative Suite® 5 Master Collection software ($2,599 value)
* Motorola Device

Click here to download the brief and to upload your video

Frequently Asked Questions