Ask Your question on the respective brands for the Rome Film contest at Twitter MOFILMugc

Q: I’m a filmmaker in brazil. I noticed the spot is going on TV in Ireland potentially. What can you tell me about the brand?
A: 7up isn’t available in Brazil, but recent research in Ireland showed that it’s recognised as being an Irish brand. It’s the 2nd most popular soft drink brand in Ireland and has 85% market share for lemon & lime drinks. It’s the no 7 overall retail brand in Ireland, just to give you some stats. So it’s a key part of the fabric of Irish life.

7up is accepted by everyone, its not offensive traditionally. It’s acceptable for mum’s to give to their kids. It’s clear for example Doctors also recommend you drink 7up when you’re ill! We’re also looking to move beyond the safe traditional view of our brand as we want to really target 20-30 year olds.

Q: What’s the audience for the ad? http://www.mofilm.com/competitions/rome2010/7up
A:“They’re old to do something but young enough to get away with it” Their life is all about change and choices. Lots of choice is good http://ht.ly/2Fhjz

Q: I can’t easily get hold of the product where I live – what should I do?
A: Please get in touch with info@mofilm.com and we’ll try to ship bottles to you. We’ll also add some pack shots to the asset download. The asset download page is here: http://ht.ly/2Fhr9Another way of dealing with this problem is to show a glass with clear, sparkling liquid positioned as cold refreshment.

Q: What’s unique about 7up that might give filmmakers inspiration?
A: It’s trusted, it’s everyone’s friend. In Ireland its a sociable brand in Ireland i.e., with friends rather than on your own. 7up was created back in 1929 so there’s lots of heritage. We’d really like to emphasise the sociable nature of 7up. It goes with food, lunch, sandwiches. It’s on the family table.

Q: Of the different 7up products which one should I show in my film?
A: 7up free and 7up (standard) would be our preference and either the can or the 500ml bottle. (MOFILM) We’ll provide some pack shots of these shortly from the brief download pagehttp://ht.ly/2FhNG

Q: In your brief http://ht.ly/2FhXL you say “Simpler is Better with 7up” – what are you really looking for?
A: We’re not trying to preach. We want to say when you bring things back to basics life is all the more enjoyable, amplifying our brand values. If you strip away what is un-necessary you amplify what makes you happy. For the audience for this film, passion points would be: friends, travel, career, relationships. This is not just about drinking!

Q: The 7up logo I see in my market is different to the one on the site? http://ht.ly/2Fi9b
A: This is our new logo, so please use what’s in the kit. We plan to use your films in our re-launch strategy!

Q: How unique to Ireland does this spot have to be i.e. location, culture, casting etc, accent and so on!
A: We’re not looking for leprechauns and red hair But the cast should be feasibly Irish I suppose, so the audience can identify with it. Irish TV screens a lot of American content so this is about modern Ireland not cheesy accents with “Top of the Morning” in them lol.

Q: What differentiates 7up from it’s lemon & lime competitors?
A: It has a different personality. 7up is light-hearted, it’s ubiquitous in Ireland and its sociable.

For more information on 7up check out our website at www.7upfree.ie or our facebook fan pagehttp://www.facebook.com/7UpFreeIreland . Also on the brief download page http://ht.ly/2FiAt there are assets, cleared music and guidelines.

Q: If you’re updating the look and feel of 7up are you looking for a change in the tone and strategy of the videos?
A: We’d love to see videos that are amusing and ironic to help illustrate our sparking new look!

If there are any other specific questions either email marketing@mofilm.com or contact 7up on our Facebook page http://ht.ly/2FiOA

7up & MOFILM Dublin Meetup

Meet fellow filmmakers in Ireland, hear from MOFILM and ask 7up your questions about their amazing film competition. Prizes include a trip for two to the Rome film festival and $10,000. Click here to know more about MOFILM Dublin Meetup

For More Information On The Contest Click Here

Pepsi and MOFILM today announced the launch of the “60 seconds to Refresh Your World” Pepsi Short Film Competition… calling on aspiring movie makers from across the world to use their creativity, imagination and flair to create an original one minute film.  The winning film-maker will get the chance to work alongside the Academy Award winning producer of Titanic and Avatar, Jon Landau, on a specially commissioned Pepsi film.

The brief for the “60 seconds to Refresh Your World” global competition, which is aimed at championing the passion and creativity of youth, encourages would-be film makers to be as thought provoking, original and inventive as they like, just as long as their films bring to life one of the following themes:

• If Youth Ran The World…
• All You Can Do With 1 Euro, 1 Dollar or 1 Pound
• Paint Your World
• Tomorrow
• Here’s To The Crazy Ones.

The winning entrant from each of the above themes will win a trip to Barcelona for two, with $2500 cash to spend. Here, they will meet the Pepsi MOFILM Jury at the Global GSM congress before one of the five will be recognized as the overall winner. The congress held on February 15^th sees the world’s top mobile industry leaders come together in one city to collaborate ideas, conduct business and exhibit cutting-edge products and technology that will define the mobile future.

The budding young film maker will take home $10,000 spending money and a $20,000 production budget to co-produce a Pepsi commercial film alongside Jon Landau.

Jon Landau discussed his involvement with the Pepsi MOFILM Competition  saying:

“I’m really excited to have the chance to work with up and coming film making talent. The creative platforms in the brief are geared to inspire thought provoking scripts and film is one of the most expressive mediums for anyone to communicate their vision of the world.”

The Short Film Competition runs from now to until February and will culminate at a special awards ceremony in Spain. The Pepsi judges will rate the films according to their originality and how well the message is communicated.  Five Silver and five Bronze runners up will also be chosen, each receiving a Flip Mino HD camera.

Pepsi’s partnership with MOFILM is representative of the brand’s new ‘Refresh Your World’ theme set to be launched next year, which is based on enabling youth to create positive change and giving them a big stage on which to shine.

Thomas Moradpour, International Pepsi Marketing Director, commented on the competition :

“2010 is an exciting new decade for Pepsi. We are really excited about encouraging and celebrating the most creative young people from around the world, and the Refresh Your World film competition does exactly that. We’re hoping to help bring scale to their ideas and to enable them to reach a much broader audience. This competition is a once in a lifetime opportunity for any budding young filmmaker to gain exposure and skills by working with Jon Landau who will share his advice, guidance and wealth of experience.”

The Short Film Competition is the next step in the Pepsi’s partnership with MOFILM since its involvement in the “Make An Ad” competition earlier this year.

For more information on the competition and how to enter visit http://www.mofilm.com/competitions/pepsi2010/

For more information contact:

Ralph Cochrane at MOFILM  Ralph.cochrane@mofilm.com + 44 7940 123 455

or Will Cookson at Freud Communications will.cookson@freud.com + 44 203 003 6397

- Ends –

Notes to editors:

PepsiCo:

PepsiCo is one of the world’s largest food and beverage companies, with 2008 annual revenues of more than $43 billion. The company employs approximately 198,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods.

The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent.

PepsiCo is listed on the Dow Jones Sustainability North America Index and the Dow Jones Sustainability World Index.   For more information, please visit www.pepsico.com.

MOFILM:

MOFILM has a global community of filmmakers spanning over one hundred countries and is a pioneer in video competitions for major brands and creating tailor made content. MOFILM also works through its Labs program to promote creative talent and filmmakers with leading film festivals and universities.

For the latest information about MOFILM please visit www.mofilm.com.