London, 16 February 2010: MOFILM, the competition site that helps aspiring film-makers create videos for big brands and social causes, has announced the Grand Prize Winners of its Barcelona Ad Competition and Pepsi Short Film Video Competition.
Both Grand Prizes were chosen from the five first-place winners of each competition, each of which had won an individual brief or category. The winner was selected by MOFILM friends and guests attending the competition award ceremony in Barcelona, via interactive voting.
And the winners are:
Barcelona Ad Competition
Brief: Samsung
Winner: Henry Scholfield, UK
Video: ‘Samsung changed my life’
Why it was chosen:
This ad has a great narrative – it’s a movie in miniature. We loved the way it spoofed American sitcoms and comedies while retaining a style and charm all of its own. The model of the party room is an inspired touch.
About Henry Scholfield:
Henry works as a producer for TV commercials specialising in animation and has been in the business for nearly three years. He started making short films as a student and found MOFILM through shootingpeople.com.
Henry said:
“We had no budget so we had to come up with something creative. We started out with the idea that someone would be exceptionally keen on the product and then built the central character from there. My inspiration in terms of style was films like Delicatessen, which has that wide-angle close-up style. The whole thing cost about £250. We borrowed a camera and friends chipped in and appeared for free.”
The Barcelona Ad winner has been awarded the chance to make an ad with Avatar producer Jon Landau.
Pepsi Short Film Video Competition
Brief: Tomorrow
Winner: Abe Forsythe, Australia
Video: ‘GPS’
Why it was chosen:
It’s really apparent from this short that Abe is a seasoned filmmaker. The production quality is first class, it’s perfectly paced and the idea is strong and uplifting.
About Abe Forsythe:
Abe is a director who has been making films since he was 16. He both directed and acted in the 2003 Australian production ‘Ned’. Last year he was a finalist in the ‘Tropfest’ short film festival, which had an audience of 120,000 people across Australia.
Abe said:
“I’m trying to move into commercials so I loved the challenge of making a short film to a specific brief. I really like the idea of cramming as much storytelling into a short amount of time as possible and still making you feel something. It was filmed in a day – I just wanted to see what would happen if I went out there with the camera and did it.”
The Pepsi Short Film winner has been awarded $10,000 and the chance to make an film with Avatar producer Jon Landau.
What is the Barcelona Ad Competition?
MOFILM offered video ad briefs from five brands: Yoplait, AT&T, Best Buy, Chevrolet and Samsung.
As well as cash prizes, filmmakers won all-expenses trips to our Barcelona event, a Chevrolet car and filmmaking equipment. Two winners will also get the chance to co-direct an ad / film with renowned producer Jon Landau.
The award ceremony is being held on 15 – 16 February 2010 at the Opium Cinema in Barcelona in tandem with the GSM Mobile World Conference. MOFILM uses its strong links with the mobile industry to help brands distribute winning competition entries online and via mobile devices.
Last year’s entries can be seen at www.mofilm.com/competitions/barcelona2009.
What is the Pepsi Short Film Video Competition?
MOFILM partner Pepsi is offering filmmakers a career-enhancing opportunity to submit a short film to be judged by Titanic and Avatar producer Jon Landau. The overall winner will be awarded $10,000 and a contract to shoot a commercial film for Pepsi with a budget of $20,000 and will also get the opportunity to work with Landau himself.
Pepsi is also offering a further 55 prizes to winners in five categories.
Winners will be invited to showcase their films and meet Jon Laudau at the MOFILM Barcelona event on 15 February.
More information at www.mofilm.com/competitions/pepsi2010.
What is MOFILM?
MOFILM believes that in the age of accessible, digital filmmaking, an independent filmmaker with just a camera and an idea can produce high-quality, commercial ideas. We want these ideas to be seen. Our competitions provide the platform for filmmakers to make ads for some the world’s leading brands, winning money and prestige in the process.
MOFILM filmmakers are valued by brands. Our competitions give our partners a chance to tap a huge reservoir of international filmmaking talent, as well as developing a wealth of content to be distributed to online and via mobile devices. Our partners discover a whole new advertising model.
www.mofilm.com
To talk to anyone at MOFILM, or more information, please contact:
Anna Svensson
Porter Novelli
Direct line: +44 207 853 2246
