Ask Your question on the respective brands for the Rome Film contest at Twitter MOFILMugc
Q: Is this a first for eHarmony – running a film contest online?
A: Yes it is and we’re really excited with this new and interesting way of engaging people with our brand.
Q: Can you tell us what’s different about eHarmony?
A: eHarmony was founded ten years ago by a clinical psychologist who was a marriage guidance counsellor. At our core is the importance of creating more love in the world. Helping people finding a quality long term relationship.
Q: Why did eHarmony get involved with filmmakers and MOFILM?
A: We’re looking for fresh ideas and content that can help us visualise LOVE.Our core markets are US, UK and Australia and we launched recently in Brazil too. It’s important for eHarmony that we have films that feel real e.g. a real-life couple and show a real moment in their relationship. So we’re looking for something that feels like a 30 second snapshot in their life rather than a polished ad style. In the eharmony Brief http://ht.ly/2Jo5p we are looking 60 second snapshot from a real couple’s life, documentary style almost.
Q: What should the tone of an eHarmony entry be?
A: The tone should really be Hopeful, Inspiring , Genuine and Warm and make people feel positive about the video i.e. authentic. Just to be clear – this is not an ad for EHarmony. It’s content on our website. We want to align the films to how we match people. Our methodology has 29 key dimensions of compatibility: humour, generosity, kindness, energy level, exertion, passion, intellect, curiosity.
Q: We’ve seen “Obstreperousness” listed as one of the 29. What does it mean? 
A: Haha, it’s a measure of difficultness or grouchiness.
Q: Could you describe eHarmony in 5 words?
A: eHarmony Service: Relationship Compatibility Long-term Successful Scientific
Q: What is LOVE for you?
A: We think it’s the same as “What is art” and therefore hard to answer!
We have 33 million registered users in 150 countries. we offer a dedicated service in the US, Canada, United Kingdom, Australia, Brazil. The 29 key scientific dimensions are listed in the brief here: http://ht.ly/2JoBP
Q: Do you want 30 seconds or 60 seconds? It’s not clear from the brief?
A: we’d like 60 seconds to judge, but will be using a tighter 30 second edit that you should also submit. If you’re filming a couple, magic often happens when they are in familiar surroundings.
Q: Is there something unique about eHarmony that would inspire filmmakers? http://ht.ly/2JoQ1
A: Look at the 29 keywords (key dimensions) that are in the brief http://ht.ly/2JoUz There are some interesting angles to take!
Q: When Judging what two things are you really looking for?
A: We’re looking for magic from a couple firstly. Secondly, sentiment / positivity – wenwant to watch and feel genuinely moved (funny / emotional / relate to it) http://ht.ly/2Jp1x
Q: We noticed you didn’t provide any assets like your logo?
A: Yes, we want the films to feel like a documentary, to feel authentic and be a genuine love story. It’s not about making us an ad.
Q: What’s the target audience / demographic for the eHarmony film contest? http://ht.ly/2Jp9d
A: 30 years old plus!
Q: we have to put the web site, or some credit?
A: No just keep it clean.
Download the eHarmony brief here: http://ht.ly/2Jpqf
For more information on eHarmony visit http://www.eharmony.com
Q: eHarmony contest just for Heterosexual people in love?
A: Only restriction is must be a real couple.
For More Information On The Contest Click Here
