Tag-Archive for ◊ cruze ◊

Jan
20
Two brand new Chevrolet Cruze cars & Five prizes of €2000 to be won at MOFILM 2009 in Barcelona
Author: MOFILM
• Tuesday, January 20th, 2009
Chevrolet Cruze

The Mofilm mobile short film festival will take place from February 16th to 19th at the GSMA’s Mobile World Congress in Barcelona. One new Chevrolet “Cruze” automobile will be given away to Congress delegates and visitors, as part of the Mofilm festival, while the second “Cruze” automobile will be given away at the Mofilm stand as follows:

One Chevrolet Cruze vehicle will be awarded to the winning film director in the Mofilm film festival competition which received 100’s of submissions of short films of 5 minutes to www.mofilm.com which recently closed on January 24th 2009. A Mofilm jury comprising international film experts has now selected a short list of 26 films from which 6 films will be selected including the grand prize winner taking home the fantastic new Chevrolet Cruze and 5 further prize winners receiving 2000 Euros each. The Mofilm team will be using an extended reviewing panel to reduct the 26 film short list to 10-12 finalists which will then be widely distributed at the Mobile World Congress where more than 50,000 visitors will have the opportunity to vote on the best of the selected films. Film directors with films in contention will be notified in early February. One of these prize winning directors will then be awarded the Chevrolet Cruze at mid-day on Thursday 19th February at the Mofilm festival by Chevrolet and Kevin Spacey.

The second Chevrolet Cruze will be awarded to the Mobile World Congress delegate who films the best 30 second personal statement at the Mofilm stand – The Mofilm stand will be located in Hall 7 and will have a Chevrolet Cruze on the stand with a camera crew ready to film. Delegates and film fanatics will be given everything they need to film a personal statement linked to the Chevrolet Cruze in 10 minutes or less lasting for 30 seconds on the stand from Monday 16th February to the evening of Wednesday 18th February. That evening the winning user generated film will be selected by the Chevrolet and Mofilm teams and the 2nd car will awarded at 9.30am on the morning of Thursday 19th February on the Mofilm stand.

All Mobile World Congress delegates and visitors are eligible to participate including Mofilm festival attendees, as well as mobile industry professionals from network operators, content providers, application developers and manufacturers and suppliers.*

*Employees, partners and contractors of Mofilm, the GSMA or Chevrolet are ineligible to participate.

Chevrolet Letter


Category: Barcelona 2009  | Tags: , ,
Jan
15
Chevrolet to work with MOFILM for launch of new Cruze
Author: MOFILM
• Thursday, January 15th, 2009

Chevrolet Europe is working with MOFILM to explore efficient new communication ideas and media channels
Chevrolet Cruze (Car)

Recently, Chevrolet has been moving away from its more traditional marketing approach of prior years toward a new model focusing on increased emphasis of digital/emerging media. The idea is simply to reduce the cost of reaching people who are interested in buying a great looking, high quality car from an expressive global brand at a very good value for the money. In short, Chevrolet is looking to tell its story by exploring new media which are targeted, innovative, flexible and cost efficient.

Chevrolet Europe is currently launching its new global compact car, the Cruze, which challenges the idea that an affordable car cannot also be attractive, well-equipped and sophisticated.

Similarly, Chevrolet Cruze advertising is breaking new ground with a marketing campaign designed by the people for the people. The principle component of this idea is user generated short films that capture the spirit of why great things happen when we go beyond conventional thinking… and so goes the marketing. By connecting with the personal stories of real people, user generated short films designed without high priced agencies are being developed. These are planned to run in a highly targeted manner on social networks leveraging the everyday tools of real people – e.g. internet, mobile phones and word of mouth.

MOFILM is breaking the rules in how we celebrate film, and Chevrolet is leveraging this innovative idea to pursue a revolution in responsible marketing for the modern age.

Category: Barcelona 2009, Press Releases  | Tags: ,