Hiroki Ono’s “Feel the Globe” Announced as Grand Prize Winner of the MOFILM User-Generated Content Competition
MOFILM, a pioneer of crowd sourcing for entertainment and mobile, and director Spike Lee, today announced the grand prize winner of the MOFILM user-generated content (UGC) competition at the Cannes Lions Advertising Festival.
MOFILM brought together a powerhouse set of twelve brands, which consisted of AT&T, Best Buy, PepsiCo (Doritos), Hewlett Packard, Kodak, Renaissance Hotels and Resorts, Nokia, Philips, Telstra, Unilever (OMO),Visa and Vodafone.
Each brand posted a brief on the MOFILM website allowing entrants from all over the world upload their films and compete for awards and prizes. Each brand selected their favorite video that went on to compete for the grand prize of being on set with Spike Lee.
