Global Mega Brands Support MOFILM ‘Make an Ad’ Competition for the London Film Festival
LONDON, UNITED KINGDOM, August 13, 2009 (download full press release)
The Times London Film Festival
MOFILM, a pioneer of User Generated Content (UGC), has announced it is to be a Main Sponsor of The Times BFI 53rd London Film Festival taking place from 14-29 October 2009.
Following the success of the MOFILM Cannes Lions User Generated Content (UGC) competition with Spike Lee, MOFILM is launching its second online competition with some of the world’s biggest brands including AT&T, Best Buy, Campbell’s, Hewlett Packard, McDonald’s, Nokia, PepsiCo (Pepsi Max) and Unilever (OMO).
Each brand will provide a creative brief on the MOFILM website (http://www.mofilm.com) for a limited period. Entrants will create a 90 second advertisement based on the creative brief and upload it to the MOFILM website before the closing date. The competition is open to anyone over the age of 16, with awards and prizes to be selected by a brand representatives and a distinguished group of independent judges.
After a decade brewing in the mind of one of Hollywood’s most idiosyncratic directors, the long-awaited adaptation of Roald Dahl’s Fantastic Mr Fox — with 30 sets based on the author’s own home and village — will open The Times BFI London Film Festival in the autumn.