MOFILM is delighted to announce that TV personality and film enthusiastJonathan Ross will host its Barcelona Film Competition Awards 2011 at the GSMA’s Mobile World Congress, in association with webtrends Mobile Analytics, on Monday 14 February 2011.

Ross, fresh from hosting the Orange British Academy Film Awards (BAFTAs), will announce the 12 MOFILM winners live onstage the day before the GSMA’s Global Mobile Awards which he will also host in Barcelona. The MOFILM Awards will give the audience the chance to experience original ads and short films created by emerging filmmakers for famous brands including AT&T, Adobe, Motorola and Pepsi.

Two overall winners will also be announced: one for the MOFILM ‘make an ad’ Mobile World Congress Film Competition, and one for the Pepsi Short Film Competition. The Pepsi winner will be awarded the opportunity to work with Pepsi Spain on a project with a minimum production budget of $20,000.

James Walker, managing director of MOFILM said: “The best bit of any MOFILM competition is experiencing the creativity and originality of the entries, which is why it’s always such a pleasure to show our results to the knowledgeable and enthusiastic Barcelona audience. Many MOFILM filmmakers go on to great things in the film and creative industries, so we’ll be showcasing a lot of creative potential to the Mobile World Congress crowd. It will be doubly exciting for our finalists to share a stage with a personality such as Jonathan, who is known for his passion and knowledge about film.”

About the MOFILM GSMA competitions

Filmmakers were offered a choice of seven ‘make an ad’ briefs for AT&T, Young’s, Chevrolet, Findus, Mountain Dew, American Red Cross and Tropicana. A winner for each brief will be announced, plus an overall winner. Prize fund totals $110,000.

MOFILM Adobe and Motorola Ad and Short Film Contest

Filmmakers were offered ‘make an ad’ and short film briefs for Adobe and Motorola. Prize fund includes Adobe and Motorola products plus $5,000.

MOFILM Pepsi Short Film Contest

Filmmakers were given a choice of three short-film briefs. A winner for each category will be announced, plus an overall winner. Prize fund totals $39,000, plus the overall winner will be awarded the opportunity to work with Pepsi Spain on a project with a minimum budget of $20,000.

About MOFILM

MOFILM is a leading video crowd-sourcing agency that gives emerging filmmakers from around the world the opportunity to create original video content for global brands. MOFILM helps filmmakers find recognition for their talent while providing brands with innovative advertising and video content.

MOFILM runs several major video competitions every year, offering thousands of dollars in prizes to filmmakers plus the chance to travel to renowned festivals across the world. The MOFILM community supports and develops competition winners through MOFILM Pro – a forum for winners to create professional-quality video for brands. Current open competitions are Barcelona Video Contest, Goafest 2011 and New York Video contest.

Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: What is your preferred length for the advertisement?
A: As per the brief (45-120 seconds) – as long as we are entertained the whole time and it meets the brief, we’re happy!

Q: What colour/s do you feel best represent your brand? (other than green, obviously)

A: I don’t want to contain your creativity here, whatever you think works best for your video and idea.

Q: Do you mind if we explode our own bottle? (or something similar)
A: Please do!

Q: Do you have any preferred visually recurring themes other than those in the brief that you would like to see used?
A: Not really. As long as it screams exhilaration!

Q: I am based out of India. If I shoot the film out here in the Indian context will it be a problem in judging. Also does the ad have to be Europe specific or it can be anything as long as the idea is good.
A: We are after great ads. Whether this is shot in the Sahara Desert, the top of Mt Everest or in your grandmothers kitchen in India, it’s completely up to you. Remember, the idea (and how you bring it to life) is KING

Click here for more details.

Ask Your question on the respective brands for the Barcelona GSMA
2011 Video Contest  contest at Twitter MOFILMugc

Q: Can we still submit the content we created for the
previous brief, would you still like to see it?
A: Yes, of course we do! Why wouldn’t we?

Q: Do you only want the “manly Contest” type entries or
can we submit more unusual entries?
A: Send both.

Q: What font style should be used?
A: We do not have a specific font

Q: Will Young’s provide us a good quality logo to use in the
commercial for Fish Fingers, currently they only have the
packaging .jpg available in the assets.
A: Yes we should be able to do that.

Q: which length does the company prefer for the spot 30,
60 or 90 sec?
A: 60 or 90.

Q: Does Young’s care if the VO or the speaking parts are
done in British or American accent?
A: We would rather an English accent.

Q: Has the person who changed the brief after I made a
whole heap of entries (/not thought clearly about it first
time round) been thrown to the sharks?
A: No!

Q: Should I bother trying to twist these ads that weren’t
really filmed with this brief in mind round to the brief,
or just let you see them?
A: Yes, let us see what you have done already.

Q: I think this more focussed brief is actually less
appealing and will result in much more mundane
adverts – thoughts?
A: We think this will tie in much better to the PR campaign we
have and therefore should give us more opportunity to use it.

Q: Do you think the idea of ‘pulling women’ is a bit FHM
circa 1997? Maybe Findus could work on positioning
themselves a little bit more here and now?
A: We absolutely want this to be about the here and now and we
don’t think that Mancakes and a Manathon necessarily involves
just pulling women. However Lynx seem to be able to keep the
idea of pulling women constantly up to date.

Q: The idea of a ‘man’ has recently been used to great
effect in the old spice adverts, unless crispy pancakes
tackles/parodies that idea head on, do you think Findus
are going to look a bit lame by comparison? I mean
seriously, nothing ANYONE submits is going to be as
manly as a man who is now on a horse with tickets for
that thing.
A: Well we don’t want to be lame and therefore we are looking for
a different creative take and way to get at it for Findus so that it is
compelling and engaging.

Q: Who decides what a dangerous challenge is?
A: We do! It needs to be legal.

Q: I’m guessing you don’t want to target a homosexual
demographic?
A: We would be happy to do this if it can be totally channel specific.

Q: Do we have to use the music provided or if we get a
release from a musician can we use custom music?
A: If you can prove you have the rights then you can use
custom music.

Download the Young’s & Findus briefs and to upload your video

Click for more details on the Young’s Contest & Findus Contest